Marie Stadge
Corporate Social Responsibility - Researcher PDH Candidate
Strasbourg Area France
Professional Status
Employed
Open to opportunities
About Me
I am currently a PHD student & lecturer at the University of Strasbourg.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
Senior Manager E-Commerce
adidas group
June 2012
to December 2014
- In charge of the development of Net Sales, profitability and band image of adidas.fr and Reebok.fr
- Management of the Performance Marketing investments (Search/PPC, Display, Affiliates)
- Launch of CRM program (Customer Relationship Management)
- Improvement of on-site ranging and merchandising
- Negotiation of strategic partnerships to increase database
- Coordination of the European and the French expert’s teams
- => Major achievement: yearly Net Sales increase in 2013 and 2014 vs. previous years: more than 2 times above market average