Marie Stadge
Corporate Social Responsibility - Researcher PDH Candidate
Strasbourg Area France
Professional Status
Employed
Open to opportunities
About Me
I am currently a PHD student & lecturer at the University of Strasbourg.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
Researcher & lecturer PHD Candidate
Université de Strasbourg
Since October 2017
- Research interests: Corporate Social Responsibility (CSR) and University Social Responsibility (USR) ; How do perceptions influence strategy, management and practices of CSR/USR?
- Lecturer in marketing and strategy at EM Strasbourg Business School in French and German languages.
Corporate Social Responsibility Project Manager
Université de Strasbourg
April 2015
to September 2017
Strasbourg
France
- Collaboration with the business school’s stakeholders (students, faculty, staff and partners) to define and implement CSR strategy at Ecole de Management Strasbourg.
- Coordination and development of the EM Strasbourg sustainability report for the United Nations Global Compact.
- Conception of e-learning plateforms for training and certification in Corporate Social Responsibility.
Senior Manager E-Commerce
adidas group
June 2012
to December 2014
- In charge of the development of Net Sales, profitability and band image of adidas.fr and Reebok.fr
- Management of the Performance Marketing investments (Search/PPC, Display, Affiliates)
- Launch of CRM program (Customer Relationship Management)
- Improvement of on-site ranging and merchandising
- Negotiation of strategic partnerships to increase database
- Coordination of the European and the French expert’s teams
- => Major achievement: yearly Net Sales increase in 2013 and 2014 vs. previous years: more than 2 times above market average
Head of Trade Services
adidas group
April 2010
to 2012
- Development of the trade marketing plans for the wholesale partners of adidas and Reebok with the objective to accelerate the sell-through and to increase the market shares of both brands.
- Management of a team of 20 executives, responsible for the definition of tailored assortments, merchandising solutions, communication and promotion activities at the 400 biggest points of sale.
- => Major achievement: Market Share at those doors => +1 point above non selected doors
Business Unit Manager
adidas group
January 2005
to 2010
- Elaboration of the marketing strategy of the « Training for sports » Business Unit:
- Repositioning of the categories with consumer relevant USP
- Conception of the communication plans
- Change of the ranging and of the pricing architecture, including SMU development
- Management of 10 Category Range Managers
- => Major achievement: Net Sales of the technical ranges => +30% during tenure
Group Manager Maybelline NY
L'Oréal
September 2002
to 2004
- Definition of the marketing strategy of Maybelline NY, leader of the German make-up market:
- Repositioning of the brand from Jade (traditional, rooted in Germany) to Maybelline (trendy, from New York)
- Reworked products’ portfolio to achieve best performing balance between basics, pillars and innovative star products
- Launch of new communication campaigns targeting younger consumers
- Management of 5 Product Managers
- => Major achievement: Market Share => + 0,7 points during tenure
Product Manager Maybelline NY
L'Oréal
January 2000
to 2002
- New products development and definition of right marketing mixes to optimize their launches:
- Coordination of market studies
- Collaboration with labs and factories
- Briefing to communication and trade agencies
- Elaboration of sales launches
- => Major achievement: Market Share of the axis “Lips” and “Eyes”=> almost doubled during launch period of the star products