I am currently a PHD student & lecturer at the University of Strasbourg.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
Research interests: Corporate Social Responsibility (CSR) and University Social Responsibility (USR) ; How do perceptions influence strategy, management and practices of CSR/USR?
Lecturer in marketing and strategy at EM Strasbourg Business School in French and German languages.
Collaboration with the business school’s stakeholders (students, faculty, staff and partners) to define and implement CSR strategy at Ecole de Management Strasbourg.
Coordination and development of the EM Strasbourg sustainability report for the United Nations Global Compact.
Conception of e-learning plateforms for training and certification in Corporate Social Responsibility.
Development of the trade marketing plans for the wholesale partners of adidas and Reebok with the objective to accelerate the sell-through and to increase the market shares of both brands.
Management of a team of 20 executives, responsible for the definition of tailored assortments, merchandising solutions, communication and promotion activities at the 400 biggest points of sale.
=> Major achievement: Market Share at those doors => +1 point above non selected doors