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Marie Jay Marchand-Arvier

Marie Jay Marchand-Arvier

Marketing & Communication Manager

39 years old
Driving License
Annecy (74000) France
Employed Available
Sportswoman at heart, I am passionate about the constant evolution in the marketing & communication world.
After more than 15 years as an olympian athlete (skier) and a master's degree in marketing at Essec Business School, I am currently in the ski world championships organising committee as communication manager.

Curious, perfectionist and involved, I always give the best possible performance in the missions I am given.
Resume created on DoYouBuzz

Communication Manager

Courchevel Méribel 2023
Since June 2020
France
  • Alpine skiing world cup consultant
  • JO 2018 Dream Team - RMC

Webmarketing Manager

Prussik webmarketing
September 2019 to May 2020
  • SEO Optimization : content editor (tags, articles, infography) : 15 articles/semester -> 9500 unique visits
  • Qualified leads development with contests : 5/semester -> 3210 new leads. Close collaboration with the Community Manager
  • CRM manager, creation and optimisation of newsletters, automation, lead acquisition, loyalty and support management.
    Monthly newsletter editor. Average opening rate : 35% on 15000 contacts.
  • Adwords campaign supervisor : 5 campaigns/year, CTR : 5.61%, conversion rate : 0.35% and display : 10 campaigns/year
  • Val d'Isère App co-manager, new homepage and UX optimization.
  • Talk with customers and overview of their needs and wills.
  • Sales presentation, winter product development
  • CRM with Salesforce
  • Local event organisation
  • Marketing strategy implementation on 8 main ski resorts in the French Alps.
  • Organisation of 5 meet ups with 260 people. Increase :+25% listing on targeted resorts.
  • Public relation, local 360° communication plan. Local Community Management.
  • Looking for sponsorship, deals, relationship and updates with brands
  • Community manager (on my social medias), content editor, press relationship
  • Silver medalist in Alpine Word championship in 2009
    3 times olympian
    5 podiums in the FIS Alpine Ski Worldcup

Analytics - Google Tag Manager

Cegos Formation

October 2018
Google Analytics & Google Tag Manager :
Website optimization with right KPI & ROI
Tracking implementation

Master Marketing Digital Management

ESSEC

November 2015 to February 2017
Highest qualification with first class honors
Learn more

DE Ski Alpin

ENSA, Chamonix

2013 to 2014
Ski instructor state diploma
  • Strategic Marketing & communication
  • Webmarketing
  • Social Media
  • Mountain expert
  • Sport expert
  • Vacation rentals expert
  • Fluent English, TOEIC : 845