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Marie Coquet

Marie Coquet

Web Marketing & Communication Project Manager

Digital
Marketing
Communication
Management
Business
32 years old
Driving License
Nantes (44000) France
Project initiator Available
Dynamic, curious and autonomous, I have today found a profession that fascinates me ! I am very eager to share my skills with a company while continuing to develop them.


Do not hesitate to contact me !
►►► (+33) 6 27 83 25 49 ◄◄◄
Resume created on DoYouBuzz
  • Extraction of visuals from specifications and modification on Photoshop CC for web integration on the Catanoma online catalog (non-merchant purchases of U Enseigne)
  • Synthetic analysis of the performance of the internal newsletters on Mailchimp (publications on the Unisvers intranet) : evolution of the number of subscribers, opening rate, click rate, general evolution over the last 5 months
  • Intervention on the Magento CMS to reclassify by relevance Catanoma online catalog products
  • Intervention on the Akeneo PIM and on data files in order to create labels and sku code and to delete duplicates
Company Description
One of the largest supermarket chains in France.
  • Market research & comparative marketing study between French digital practices and Maltese digital practices (57 pages report)
  • Price policy analysis applied by the company and its main competitor on a base of 3900 references (strategy and positioning)
  • Visual digital creations for web communication (creation of a database of 350 generic visuals)
  • Update of part of the database for the geolocation of the main points
  • Helps to install the latest update of the internal application on smartphone
Company Description
A leading start-up in its Maltese market, the company offers a unique experience in the transportation of people throughout the island. Recognizable by its black vehicles, the company knew not to be uberized by the competition by combining innovation and user experience.
Company website
  • ►►► Strategic and operational management of the Marketing, Communication and Business Development departments ◄◄◄
  • Development and monitoring of an annual media plan Marketing & Communication with a budget of around € 65,000
  • Development of the Web strategy with a new brand identity and implementation of actions (ex: redesign of the website, User Experience UI / UX, e-reputation tracking and branding actions)
  • Traffic management: SEM web traffic analysis (SEO, SEA and SMO)
  • Content Marketing & Brand Content (creation of quality and brand content)
  • Creation of a CRM database of 9000 contacts in view of customer segmentation by consumption behavior in order to make significant budgetary savings
  • Assistantship in the processing of tenders for key account clients (contracts between € 522,000 and € 3,100,000): drafting of contractual clauses and control of contracts, vouchers & legal documents and entry of price schedules
    → Determination of negotiation points: negotiating the terms of the contract in writing and creating the roadmap for the final negotiation face-to-face
  • Community Management on 6 Social Media
  • Creation of monitoring and control tools KPI: marketing & sales performance analysis
  • Competitive and strategic watch
  • Organization of internal and external events (trade shows, team bulding, events)
  • Reinforcement of Operations and Billing and Telemarketing Services
Company Description
Leader in the west of France, Transports Rabouin specializes in the transport of vehicles throughout France and neighboring countries.
Company website
  • Support for the conceptualization and launch of the activity
  • Content Management - Content Writing for the Website
  • Web Traffic - SEO and sponsored
  • KPI analysis of the first performances generated
Company Description
Launched in 2015, this pure player company offers a transport service specially created for a particular clientele.
Company website
  • Management of the delicatessen department: supply, stock management, facing, labeling)
  • Reinforcement to other rays
Company Description
One of the largest supermarket chains in France.
  • Collection, vaccination and sorting of poultry
  • Egg collection, sorting and sizing (permanent position at the Gauguet poultry farm)
  • Multipurpose sales clerk in Meubléa - Sale of furniture and luxury interior decoration -
  • Versatile commercial employee in Gamm Vert - Local garden center -
  • Multi-department merchandising redesign that generated + 22% revenue
  • Merchandising and 3D model creation
  • Diagnosis of the company and implementation of correceturs projects
  • Team management (team of ten people)
  • Sales advice to customers
  • Merchandising & Procurement Processing
Company Description
Teaching clothing popular in France and present internationally.
Company website
  • Study of consumption habits specific to each country for all types of sports and all types of sports levels
  • Study and strategic diagnosis of the Décathlon value chain
  • Analysis and recommendations of Nantes - Atlantis and Rome sales points - Italy
Company Description
Teaching of popular sports articles in France and present internationally.
Company website
  • Animation mission for the holidays and in favor of Téléton (non-profit organisation)
Company Description
The largest supermarket chains in France.
Company website
  • Versatile waitress specializing in service, bar and wine waiting at Breiz Armor - 3-star gastronomic hotel and restaurant
  • Versatile waitress with specialty service, bar and sommellerie at La Désirade - 3-star gastronomic hotel and restaurant