Marie Coquet
Web Marketing & Communication Project Manager
Digital
Marketing
Communication
Management
Business
32 years old
Driving License
Nantes (44000) France
Project initiator
Available
Dynamic, curious and autonomous, I have today found a profession that fascinates me ! I am very eager to share my skills with a company while continuing to develop them.
Do not hesitate to contact me !
►►► (+33) 6 27 83 25 49 ◄◄◄
Do not hesitate to contact me !
►►► (+33) 6 27 83 25 49 ◄◄◄
Data Manager
Système U
September 2018
to October 2018
Temporary Work
Carquefou
France
- Extraction of visuals from specifications and modification on Photoshop CC for web integration on the Catanoma online catalog (non-merchant purchases of U Enseigne)
- Synthetic analysis of the performance of the internal newsletters on Mailchimp (publications on the Unisvers intranet) : evolution of the number of subscribers, opening rate, click rate, general evolution over the last 5 months
- Intervention on the Magento CMS to reclassify by relevance Catanoma online catalog products
- Intervention on the Akeneo PIM and on data files in order to create labels and sku code and to delete duplicates
Digital Marketing Manager • In an international start-up •
eCabs Company (black cab company)
February 2018
to May 2018
Internship
San Julian
Malta
- Market research & comparative marketing study between French digital practices and Maltese digital practices (57 pages report)
- Price policy analysis applied by the company and its main competitor on a base of 3900 references (strategy and positioning)
- Visual digital creations for web communication (creation of a database of 350 generic visuals)
- Update of part of the database for the geolocation of the main points
- Helps to install the latest update of the internal application on smartphone
Project Manager Marketing & Communication and Sales Assistant
Transports Rabouin (vehicle transport)
September 2014
to August 2017
Apprenticeship
Le Cellier
France
- ►►► Strategic and operational management of the Marketing, Communication and Business Development departments ◄◄◄
- Development and monitoring of an annual media plan Marketing & Communication with a budget of around € 65,000
- Development of the Web strategy with a new brand identity and implementation of actions (ex: redesign of the website, User Experience UI / UX, e-reputation tracking and branding actions)
- Traffic management: SEM web traffic analysis (SEO, SEA and SMO)
- Content Marketing & Brand Content (creation of quality and brand content)
- Creation of a CRM database of 9000 contacts in view of customer segmentation by consumption behavior in order to make significant budgetary savings
- Assistantship in the processing of tenders for key account clients (contracts between € 522,000 and € 3,100,000): drafting of contractual clauses and control of contracts, vouchers & legal documents and entry of price schedules
→ Determination of negotiation points: negotiating the terms of the contract in writing and creating the roadmap for the final negotiation face-to-face - Community Management on 6 Social Media
- Creation of monitoring and control tools KPI: marketing & sales performance analysis
- Competitive and strategic watch
- Organization of internal and external events (trade shows, team bulding, events)
- Reinforcement of Operations and Billing and Telemarketing Services
Web Marketing Manager
Disposeo
September 2014
to August 2018
Apprenticeship
Le Cellier
France
- Support for the conceptualization and launch of the activity
- Content Management - Content Writing for the Website
- Web Traffic - SEO and sponsored
- KPI analysis of the first performances generated
Department employee
Super U (supermarket)
August 2014
to September 2014
Full-time
Ligne
France
- Management of the delicatessen department: supply, stock management, facing, labeling)
- Reinforcement to other rays
Executing agent
Part'Agri (poultry service)
December 2013
to June 2014
Temporary Work
Teille
France
- Collection, vaccination and sorting of poultry
- Egg collection, sorting and sizing (permanent position at the Gauguet poultry farm)
Commercial Employee - Various Internships
Meubléa - Gamm Vert
March 2013
to April 2013
Internship
Nort sur Erdre
France
- Multipurpose sales clerk in Meubléa - Sale of furniture and luxury interior decoration -
- Versatile commercial employee in Gamm Vert - Local garden center -
Sales assistant & team manager
Kiabi (clothes shop)
2009
to 2013
Internship
Ancenis
France
- Multi-department merchandising redesign that generated + 22% revenue
- Merchandising and 3D model creation
- Diagnosis of the company and implementation of correceturs projects
- Team management (team of ten people)
- Sales advice to customers
- Merchandising & Procurement Processing
Stategic international study for the Decathlon (France - Italy)
Décathlon (Sport Shop)
September 2012
to April 2013
Student Project
Nantes
France
- Study of consumption habits specific to each country for all types of sports and all types of sports levels
- Study and strategic diagnosis of the Décathlon value chain
- Analysis and recommendations of Nantes - Atlantis and Rome sales points - Italy
Ray facilitator
E. Leclerc (supermarket)
December 2013
Volunteer Work
Basse Goulaine
France
- Animation mission for the holidays and in favor of Téléton (non-profit organisation)
Waitress - specialty service, bar and wine waiting
Breiz Armor - The Desirade
2007
to 2009
Internship
Pouldreuzic - Belle-Ile en Mer
France
- Versatile waitress specializing in service, bar and wine waiting at Breiz Armor - 3-star gastronomic hotel and restaurant
- Versatile waitress with specialty service, bar and sommellerie at La Désirade - 3-star gastronomic hotel and restaurant
-
Digital Marketing Strategies & Business Development
Advanced
-
Market study & internal & external strategic diagnosis
Expert
-
Copy Stategy & Budgeted Media Plan
Advanced
-
Creation of visuals & supports (digital and print)
Advanced
-
SEM Web Traffic (SEO, SEA & SMO)
Good
-
Content Marketing & Branding Strategies
Advanced
-
Website optimization
Good
-
Community management
Good
-
Sponsorship treatment
Good
-
Microsoft Office: Word, Excel, Powerpoint, Access, Project
Expert
-
Google Tools: Forms, AdWords, Analytic, Adsens ...
Advanced
-
DTP - Adobe Suite: Illustrator, Phtoshop, Indesign, Kuler
Good
-
Creative software: Canva, Pixlr Editor, Sketchup (3D) ...
Advanced
-
CMS: WordPress, Wix ...
Good
-
Survey Software: Sphynx
Good
-
Teamwork & brainstorming
Advanced
-
Deploying an Internal Communication
Advanced
-
Change management
Advanced
-
Collaborative management
Advanced
-
Innovation management
Good
-
Information system (analysis & actions)
Good
-
Knowledge management
Intermediate
-
French
Expert
-
English
Intermediate
-
German
Notions
Diploma obtained with honors (pass 60-70%).
Level I certified title, alternating with Transports Rabouin.
Higher Institute of Business Management in Nantes (FRANCE).
Professional training in 1 year, under professionalization contract.
Level I certified title, alternating with Transports Rabouin.
Higher Institute of Business Management in Nantes (FRANCE).
Professional training in 1 year, under professionalization contract.
Training on the WordPress tool made by the B17 Communication digital communication agency in Nantes.
Training in first aid care with certification issued by the training organization ASM Consultant.
4 trainings made by the Otempo digital communication agency:
♦ CMR / CMS administration (data and content management & development)
♦ Traffic analysis, SEA & SEO (rules of web traffic and SEO & pay)
♦ Web writing ( professional writing of optimized and interactive content)
♦ Telemarketing (fundamentals of telephone prospecting based on data)
♦ CMR / CMS administration (data and content management & development)
♦ Traffic analysis, SEA & SEO (rules of web traffic and SEO & pay)
♦ Web writing ( professional writing of optimized and interactive content)
♦ Telemarketing (fundamentals of telephone prospecting based on data)
Bachelor's degree - Head of Profit Center and Business Unit - Expert (Stategy Business)
ISME
September 2014
to August 2016
Diploma obtained with honors (pass 70-80%).
Level II certified title, alternating with Transports Rabouin.
Higher Institute of Business Management in Nantes (FRANCE).
Professional training in 2 years, under contract of professionalisation.
Level II certified title, alternating with Transports Rabouin.
Higher Institute of Business Management in Nantes (FRANCE).
Professional training in 2 years, under contract of professionalisation.
BTEC Highter National Diploma - Management of Business Units
Senior high school Les Bourdonnières
September 2011
to June 2013
Diploma obtained with honors (pass 70%-80%)
Les Bourdonnières - Nantes (FRANCE)
Professional training in 2 years with 16 weeks of compulsory internships in companies, carried out in Kiabi
Les Bourdonnières - Nantes (FRANCE)
Professional training in 2 years with 16 weeks of compulsory internships in companies, carried out in Kiabi
Diploma obtained with the honor (pass 70%-80%).
Emilien Maillard in Ancenis (FRANCE)
Professional training in 2 years with 16 weeks of mandatory internships in business, carried out in Kiabi.
Emilien Maillard in Ancenis (FRANCE)
Professional training in 2 years with 16 weeks of mandatory internships in business, carried out in Kiabi.
BTEC First Diploma - Catering (Service / Bar / Wine waiting)
Technical College Etienne Lenoir
September 2007
to June 2009
Diploma obtained with the honors (pass 60-70%).
Etienne Lenoir - Chateaubriant (FRANCE)
Initial professional training allowing a practical and theoretical teaching via the high school's own restaurant and the 2 months of compulsory internship. Training in different types of service, barmaid and wine waiting. Doubles training option Kitchen first year.
Etienne Lenoir - Chateaubriant (FRANCE)
Initial professional training allowing a practical and theoretical teaching via the high school's own restaurant and the 2 months of compulsory internship. Training in different types of service, barmaid and wine waiting. Doubles training option Kitchen first year.
- Hiking
- Bike
- Swimming
- Practiced various styles of dance during 13 years
- MUSIC: Batucada Brasil Percussao (surdo medium)
- WRITING: co-writing of the collection of poetry "Du blanc au noir" and its recording at the Conservatory of Music of Châteaubriant (2008)
Participation in the literary festival of "Étonnants Voyageurs" (2008) - PHOTOGRAPHY: animation of a dedicated Instagram personal account
- LINOCUT
- Volunteer at the Jeun's Anim's association since 2010 - organization of events (organisation of World Music Day, springboard of the Nuit de l'Erdre [biggest festival in North-West in France], comic & musical events, dance dinners & private parties in a nightclub)
