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Marie-Aude Berson

Marketing Consultant

Marie-Aude Berson
43 years old
Driving License
Paris France
Professional Status
Employed
Open to opportunities
Resume created on DoYouBuzz

Marketing Consultant

GMV Conseil
Since March 2009
Freelancer
Paris
France
  • Qualitative researches
    Satisfaction measurement
    Audit on services quality
    Managing the production of quantitative studies
  • Customers : Aéroports de Paris, BNPParibas, Orange, Saint-Gobain, CRT IdF, JC Decaux, Corsair, SNCF, Renault, Thalès
Detailed Description
    • Qualitatives researches :
      Researches for the launch of new products on the French and UK markets: panel selections, round tables and interviews in face-to-face.

    • Satisfaction measurement :
      Studies on the quality of the customer’s relationship between suppliers and buyers in B to B: interviews and panel selections. Elaboration of questionnaires, selection of verbatim, analyses and recommendations.

    • Audit on services quality :
      Implementation and application of the steps of measuring quality of services. Definition of quality criteria and implementation of measurement tools.

    • Managing the production of quantitative studies :
      Planning interviewers schedules to meet the studies’ requirement, briefing interviewers and follow up.
Company Description
GMV Conseil, 50 ans d'expertise en études marketing.
Company website