Marie-Aude Berson
Marketing Consultant
43 years old
Driving License
Paris France
Professional Status
Employed
Open to opportunities
Marketing Consultant
GMV Conseil
Since March 2009
Freelancer
Paris
France
- Qualitative researches
Satisfaction measurement
Audit on services quality
Managing the production of quantitative studies - Customers : Aéroports de Paris, BNPParibas, Orange, Saint-Gobain, CRT IdF, JC Decaux, Corsair, SNCF, Renault, Thalès
Detailed Description
- Qualitatives researches :
Researches for the launch of new products on the French and UK markets: panel selections, round tables and interviews in face-to-face.
- Satisfaction measurement :
Studies on the quality of the customer’s relationship between suppliers and buyers in B to B: interviews and panel selections. Elaboration of questionnaires, selection of verbatim, analyses and recommendations.
- Audit on services quality :
Implementation and application of the steps of measuring quality of services. Definition of quality criteria and implementation of measurement tools.
- Managing the production of quantitative studies :
Planning interviewers schedules to meet the studies’ requirement, briefing interviewers and follow up.
- Qualitatives researches :
Company Description
GMV Conseil, 50 ans d'expertise en études marketing.
Company website
Internet Project Manager
Nexity Consulting
April 2008
to February 2009
Temporary Replacement
Paris
France
- Launching of housing programs via webmag. Dealing with web agencies to update projects.
Management of emailing campaigns for the Group and all the subsidiaries. Management of two developers and two graphic designers.
Development, writing and launching of English version of French website. - Main Website : http://www.nexity-logement.com and http://www.nexity-housing.com/
Webmags : http://www.rivesdeseine.com, http://batignolles.nexity-logement.com, http://massy.nexity-logement.com.
Detailed Description
Company Description
Nexity Consulting, filiale web du Groupe Nexity, premier opérateur immobilier français
Company website
Quality Manager for the banking activities
Caisse d'Epargne
January 2007
to May 2008
Temporary Replacement
Nantes
France
- Customers Relation Management (CRM): Solution for the retainability of the relation between customers and bank agencies.
Law of French banking: writing answers of the attorney’s reclaims.
Bank Agency Quality: Recommendations to re-launch the quality of relation between customers and bank agencies.
Company Description
Caisse d'Epargne Bretagne Pays de Loire, banque
Company website
Junior account Manager private banking house
Caisse d'Epargne
January 2005
to February 2007
Temporary Work
Nantes
France
- Direct selling of banking products.
Updating information and reporting on customers’ investment needs.
Launching of a new agency: dealing with employee’s promotion files and customers new habits.
Company Description
Caisse d'Epargne Bretagne Pays de Loire, banque
Company website
Conseillère de Clientèle Particuliers
Caisse d'Epargne
April 2005
to January 2008
Part-time
Nantes
France
- Développement d'un portefeuille de clients, enrichissement de la base de données, vente de produits et services bancaires, mise en place de nouveau concept d'agence et accompagnement aux changements.
Company Description
Caisse d'Epargne Bretagne Pays de Loire, banque
Company website
Commerciale Attachée
Consulat Général de France de Bombay
January 2004
to December 2004
Internship
Mumbai
India
- Redaction of brief about the main Indian Corporations.
Press review on the Indian Medical sector.
Analysis on the way French wine can be commercialized in India.
Detailed Description
- Revues de presse et rédaction d’articles pour les « Nouvelles Economiques d’Asie du Sud » et les « Lettres de Veille Internationale »
- Étude comparative des Etats indiens (« Où investir en Inde »).
- Étude documentaire validée par des entretiens sur « les Grands Groupes Indiens ».
- Appui à l'implantation d'entreprises viticoles françaises en Inde
- Revues de presse et rédaction d’articles pour les « Nouvelles Economiques d’Asie du Sud » et les « Lettres de Veille Internationale »
Company Description
Consulat Général de France de Bombay, diplomatie
Company website
