Analyzed Stay Simple’s online presence and the domestic traveler’s online behavior through primary and secondary research to identify key factors of improvement, leading to an increase of ratings and reviews
Designed a complete digital marketing strategy to encourage customers to book online instead of offline or third party bookings resulting in increased web traffic and conversion rates
Represented BU on two trips to South America and one to Central America to show students the international educational advantage of attending Bishop’s University through promotional material and face-to-face interaction; communication was done in English and Spanish to increase awareness of the university
Promoted BU through presentations and one-on-one conversations in high schools in both Ottawa and Kingston, Canada, to educate Ontarians on the available academic possibilities in the province of Quebec
Managed the marketing team of nine students; guided the promotion of events for students through social media, posters, class presentations and the website (bucsonline.ca) to increase awareness of BUCS events
Redesigned the BUCS website on WordPress to easily convey all club information to students
Generated design and layout ideas with a team of two colleagues for the organization’s website; developed and presented a PowerPoint presentation on the ideas to the supervisor and website expert of Congressional Chorus, helping them start their website redesign project
Created advertisement and marketing material content through social media including Twitter, Instagram and Facebook, traditional media such as CD sales and grant applications to increase awareness of the company
Ivey's MSc curriculum is delivered using the case study method. It includes an 8-week international work term in Bengaluru, India and two study abroad opportunities to Milan, Italy and Prague, Czech Republic at the CEMS partner universities.
My BBA at Bishop's allowed me to learn business in a small class seting that prioritized participation and presentations. The program also allowed for an exchange to Buenos Aires, Argentina and a course and internship in Washington, D.C.