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Maria Isabel Fernandez Casquero

Maria Isabel Fernandez Casquero

CMA_IsabelFernandez

Marketing manager
Marketing Digital
CMO
Marketing Leader
44 años
Permiso de conducir
Madrid (28016) España
Empleado Abierto a oportunidades
I I am a passionate person for my work, especially focused on Marketing, Communication and customers for over 20 years, as well as in technology. I am authentic, optimistic, a great XLOB collaborator, communicator, a great leader, as well as a volunteer mentor. Proactive and with great initiative to create and manage new proposals (out of the box) and with a positive attitude and continuous learning.
CV creado en DoYouBuzz
  • I founded with 25 years old my own company, being not only its business plan base on Marketing research, but also manage all budgets, suppliers and customer relationship, marketing Plan, communication plan and its daily operative.
  • I Managed Accounting , sales, demand generation , Traditional Marketing and also I used on 2012 Digital Marketing Campaigns (SEO / SEM , web analytics, Social Media Publicity Campaigns, CRM, my Hotel server and website based on Cloud), External Communication
  • Being the responsible of its Corporate Image, Internal & External Communication, Community Manager (managing all Hotel social media and professional Hotels Blog), create new strategies to approach and attack new customer and also make a Fidelity Annual Plan.
  • I plan , design, and manage the Boutique Hotel being the most Innovate IT Hotel in Spain, where create new tourism concepts as : Create Liturgies (customer journey: Welcome and Farewell Client) , I create a new Tourism Staff concept (more flexible, open and new training concept), and promoting new tourism rules ( Hotel Schedule , new type of customers reception...).
  • Revenue and Field Management
  • Use our CRM to analyst our customer experience and create new Sales Annual Plans and also changes our operational actions inside all departments.
  • I created a Co -Working company " Enespiral & La Otra Castilla " where new manager collaborate and cooperate, focus on the same objectives.