Maria Isabel Fernandez Casquero

CV creado en DoYouBuzz

Experiencia

I am an online teacher in two degrees from the University of Anahuac Cancun, giving classes on “Trends in the Hospitality Industry” and in 2021 on the “Avant-garde in Tourism.”

I created and defined a new role in Iberia. With an internal objective: Customer success director; and external one: to create under the Customer VP Program a long-term visibility plan with the Spanish (XLOB) and global resources of the company. I manage the most strategic accounts of Oracle Spain and Portugal. Mentor of the Italy and Middle East team (for 1 year)
BEST PRACTICES
Be mentor of professional team and in my personal life

Create a VP Customer Program in Iberia (Marketing Plan and Communication and personalized visibility to each customer local and Global level)

Create and manage VP Communities (C¬Level) with Cloud Customers.

Create a unique internal working method to have a "Content Repository per customer" and amplify it locally and internationally

Create a new unique Role in Iberia of "Engagement Director/Customer Marketing" focus just in customer.

Marketing Manager & Founder

Hotel los Almirantes*****

Diciembre 2008 a septiembre 2014

Contrato Indeterminado

Medina de Rioseco

España

I founded with 25 years old my own company, being not only its business plan base on Marketing research, but also manage all budgets, suppliers and customer relationship, marketing Plan, communication plan and its daily operative.
I Managed Accounting , sales, demand generation , Traditional Marketing and also I used on 2012 Digital Marketing Campaigns (SEO / SEM , web analytics, Social Media Publicity Campaigns, CRM, my Hotel server and website based on Cloud), External Communication
Being the responsible of its Corporate Image, Internal & External Communication, Community Manager (managing all Hotel social media and professional Hotels Blog), create new strategies to approach and attack new customer and also make a Fidelity Annual Plan.
I plan , design, and manage the Boutique Hotel being the most Innovate IT Hotel in Spain, where create new tourism concepts as : Create Liturgies (customer journey: Welcome and Farewell Client) , I create a new Tourism Staff concept (more flexible, open and new training concept), and promoting new tourism rules ( Hotel Schedule , new type of customers reception...).
Revenue and Field Management
Use our CRM to analyst our customer experience and create new Sales Annual Plans and also changes our operational actions inside all departments.
I created a Co -Working company " Enespiral & La Otra Castilla " where new manager collaborate and cooperate, focus on the same objectives.

Marketing & Communication Manager

Ricoh (Aventia previously)

Diciembre 2005 a diciembre 2008

Contrato Indeterminado

Madrid

España

I create from scratch the Marketing Department at Aventia after the merger with Renacimiento Sistemas, It made new business lines (Security and BI). So I manage all business plan (company goals and strategy for the next 3 years), Marketing and Communication (Int / Ext) from each line and Corporate one.
Making OffLine Actions independent and with Microsoft as: CEUS, Developers Daya, Tech Days, SOA, …. Direct Marketing activities, and customer Journey.
Internal Communication coordinates with Human Resources Department (Personas Plan and Internal Campaign, internal magazine, Internal bulletin, promoting the “team” creation).
External Communication (Press realizes, Press events, Opinion articles, commercial bulletins…)
Commercial Support (Sales Report, Sales Kit so personalize to each customer, Customer Offers, Sales Annual Plan, Demand Generation…)
Keep and Maintenance Customer Data Base: CRM 4.0 as a marketing and commercial tool. Sales Report, Forecast, Pipelines, and also open and analysis Open Opportunities and cross selling.
I much emphasis on the Line Renacimiento (First Gold Partner of Microsoft), collaborating really closely with Microsoft. I collaborate with Human Resources and its Internal Communications (newsletters / Facilities) and commercial team (marking strategies and Reports ) & Partners relationship, because I was the responsible of Corporate business strategy.

Audience Measurement (geomex, auditex, tom micro, etc…), Reports, Data Analysis, Customers Presentation, and Documentation to “National Commercial Offers”.
Coordinate between all local areas and the Corporate actions. Also, competitor´s monthly meetings to control the sector goals.
Press relations, and Publicity insertions Direct Marketing Support (Campaigns, web, mailing)
Internal Communication: micro campaigns to employees
External Communications.

Research, Plan, coordinate, execution and event´s control not only National Activitie (Fairy and Product Launch) but also International ones (DRUPA Fairy)
Support to Brussels to Product´s Launch and follow the campaigns.
Management of the Market Research Report in National Market to capture new profiles and customers in each Province.
Commercial Support: budgets, offers, presentations, administrations and also the link between Spain and Brussels in terms of Product.

Keep the data base of the customers, web maintenance, and help to created events, coordinate partners, direct marketing, merchandising, promotions, and campaigns.

Formación

Competencias

January 2014 being Nominated to the Young Business Person 2014 Award by the Valladolid UniversityAward of Youngest Value 2011 of the Castellano Leonesa Gastronomy by Junta de Castilla y León inside of “Congreso Sabores”.Award of The Best Enterprising woman2012 by Medina de Rioseco City hall & the Province Government of Valladolid“Gold Berneys Award” The best University Final Project from 1998-2001 & Best student of that year Promotion

Apto

Marketing & Communications Skills with all Company Publics (Employees, Customers,…) and deep business knowledge and easy learning.

Apto

Office Pack, Microsoft Profesional Solutions: MOSS 2007 Exchange, Microsoft CRM 4.0., Project, Audience Control Software: Geomex; Photoshop, W.Project. Data Base: Delta, Overquota, Tom Micro, SAAP, Navision, AstroHotel y& Online Customer Booking Management. Oracle internal applications as: GCP, Eloqua (CRM/ERP/HCM)

Avanzado

I used that language every days in my professional life.

How to measure the Media and create reports , Mobile Marketing, Brand positioning, SEO, SEM, Brand Identity & Brand Management, Social Media Collaborative era, Ecommerce & Innovation, Define your KPIS & Objectives in a Digital Environment Define your digital presence in your brand , How to create Digital Marketing Plan and measure marks. How to make Targeting inside Internet , Digital Communication Strategy, Experience Marketing and Customer Experience

Experto

Intereses

I love History and Art

I practice Yoga and Meditation

I play piano since I was 7 years old

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CMA_IsabelFernandez

University Teacher

Customer Marketing Director/Customer Engagement Director from Key Accounts Iberia

Marketing Manager & Founder

Marketing & Communication Manager

Marketing & Publicity Responsible.

Product Manager and Marketing Assistant

Marketing Assistant

Master in Marketing and Communication

Westminster University of London

Business Administration and Public Relations

Staffordshire University of London

Science in Management and Public Relations

Queen’s University of Belfast. Belfast, Northern Ireland

Diploma Management, PR & Marketing

ESERP

Co Working Collaboration

Business and Manager View

Strategic Marketing

IT

English

Marketing Digital

Arte

Deportes

Música