Passionate about Strategy, Marketing 360º and Digital Transformation.
More than 15 years working in B2C B2B Marketing, eCommerce and Business Development. I have conceptualized, launched and accelerated various business projects. Travelling from Product Marketing to Customer Centric Marketing.
Marketing strategy, Business development, eCommerce, B2C B2B Client acquisition are my areas of expertise.
Enjoying what I do, is a constant improving process and working in open, dynamic and learning environment are the keys to my motivation.
Master in eCommerce and Master in Digital Business 2016 by ICEMD. Master project:" Inbound Marketing, Marketing Automation". Digital Specialist, Business and Digital Strategy.
Responsible for setting strategies, introducing business models and for selling Editorial Products (paper +digital), Big Data and Content Marketing to Large Accounts and SMEs. Accountable for handling/measuring their sales pipeline based on sales force productivity progress. Direct report to Sales Director and in charge of a team of four people.
• Direct contact with major corporate clients of the company. • Established a consulting sales approach in order to understand each prospect’s business and to effectively sell across both Marketing and Business Development units. • Outlined and implemented precise tools after thoroughly understanding prospect/clients' requirements Presenting customized proposals tailored to customers’ needs. • Identified new business prospects and development opportunities ; Up-selling/cross selling to our internal customer database. • Responsible for arranging Business Meetings, client’s presentations, Follow-ups and Closing sales. • Defined a suitable B2B acquisition dashboard. • Responsible for Budget Allocation and Management. • In charged of CRM Dynamics by mapping opportunities, accounts, activities and forecasting future actions.
Company Description
Unidad Editorial, S.A. is a Spanish publishing group. The leader in daily press and in the online information sector through the newspapers; El Mundo, Expansión and Marca.
