Passionate about Strategy, Marketing 360º and Digital Transformation.
More than 15 years working in B2C B2B Marketing, eCommerce and Business Development. I have conceptualized, launched and accelerated various business projects. Travelling from Product Marketing to Customer Centric Marketing.
Marketing strategy, Business development, eCommerce, B2C B2B Client acquisition are my areas of expertise.
Enjoying what I do, is a constant improving process and working in open, dynamic and learning environment are the keys to my motivation.
Master in eCommerce and Master in Digital Business 2016 by ICEMD. Master project:" Inbound Marketing, Marketing Automation". Digital Specialist, Business and Digital Strategy.
Responsible of Orbyt.es (Digital News Platform) from its creation, launching and marketing strategy. Responsible for sales growth and increase profitability throughout digital subscribers ; Improved Customer’s experience and Business Development. Reporting to CEO and managed a team of five.
• Market research to develop strategic recommendations on brand definition and brand building strategies. • Product Strategy definition and Implementation: pricing, formats, markets. • Distribution Strategy definition and Implementation: selling platform, retailers, etc. • Identified, built and executed brand building marketing initiatives: paid and owned media. • Developed marketing communication strategy through all consumer’s touch points – Group websites,social media channels, retailers, newsstands. • Defined and executed Digital Marketing plans • Strategic partnerships: Publisher, media, Entertainment. • P&L Management. Marketing budget allocation. • Platform optimization: worked closely with IT, design and Legal departments.
