Experience — Margot Ambroise

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Experiences

Detailed Description

Banking transformation - Dakar (Senegal) – 4 months
- Supervise the transformation of a local bank after its acquisition by a large regional player
- Train local Senegal teams to reach Occidental banking standards
- Report the progress of the transformation to the top management
Aeronautics Strategy – Marseille (France) – 2 months
- Assess the relevance and potential profitability of new market segments and business opportunities
- Discuss with the client various opportunities to design the new business ambition and strategy (organization of a war gaming)
- Model revenue streams and define key operational changes related to the new strategy

Detailed Description

McDonald’s Happy Meal & Family
- Contribute to the elaboration of the new communication strategy of the Happy Meal in 2016
- Assist the conception and sale of the advertising campaigns
- Coordinate the Happy Meal and Family programs – creation and production follow-up
- Manage the relation with McDonald’s teams and the international licenses (DreamWorks, Mattel..)
Delsey PARIS
- Benchmark the premium luggage markets in the world
- Participate to the elaboration of the communication and investment strategy for 2016
- Make videos to present the outcomes of the 2015 campaigns to the shareholders

Detailed Description

- Canvas and manage sponsors - organize fundraisings
- Organize events in partnership with sponsors (AXA, SEB, AKOYA Consulting…)

Detailed Description

- Manage the association resources both in France and in Benin (5K€)
- Canvass, elaborate candidacy and apply for prizes (Nicolas Campard, Ernst and Young, Deloitte…)

Detailed Description

Objective: Elaborate a communication strategy answering the Fructis brief to boost the brand with the launch of a new line of products
- Analyze Fructis needs, the brand DNA and the competition
- Recommend a 360* communication strategy – relying on digital, TV, events
- Work hand in hand with Sup’Internet students
L’Oreal awarded our communication strategy

Margot Ambroise