Marketing professional with passion for global management and the beauty industry. Experiences in sales, marketing and brand management in four luxury industries: lingerie, shoes, perfumeries and cosmetics. Motivated by challenges and international environment. Recognized for team work, adaptability and involvement.
Responsible for the growth of the brand (online and offline)
Managing the overall proposition, product and customer journey
Responsible of Scentaddict P&L and budget
Working closely with The Fragrance Shop marketing team to develop relevant campaigns (including communication in stores, social media and CRM strategy)
Working closely with front end and back end developers to optimize the website in term of proposition and customer journey
Managing 360 degree B2C campaigns for market leading luxury beauty and male grooming products across e-retail sites Lookfantastic (France, Spain, Portugal, Italy, Greece, Germany, Austria).
End-to-end project ownership across digital, brand, creative, PR, supply chain, sourcing and operations.
Market positioning through new campaign innovation (seasonal campaign with onsite game, new brand launch).
Organising international PR and influencer event LF Premiere
Briefing and managing critical paths and brand identity for cross-functional teams across all global markets.
Optimizing customer retention and strategizing new customer acquisition.
