Margaux SCHWYTER

Education

Dual Degree undergraduate program - 1 semester studying Global Luxury Management in United States: Raleigh, North Carolina.

Experiences

Responsible for the growth of the brand (online and offline)
Managing the overall proposition, product and customer journey
Responsible of Scentaddict P&L and budget
Working closely with The Fragrance Shop marketing team to develop relevant campaigns (including communication in stores, social media and CRM strategy)
Working closely with front end and back end developers to optimize the website in term of proposition and customer journey
Sourcing new brands / new suppliers

Managing 360 degree B2C campaigns for market leading luxury beauty and male grooming products across e-retail sites Lookfantastic (France, Spain, Portugal, Italy, Greece, Germany, Austria).
End-to-end project ownership across digital, brand, creative, PR, supply chain, sourcing and operations.
Market positioning through new campaign innovation (seasonal campaign with onsite game, new brand launch).
Organising international PR and influencer event LF Premiere
Briefing and managing critical paths and brand identity for cross-functional teams across all global markets.
Optimizing customer retention and strategizing new customer acquisition.

All operational communications from headquarters to network (managers and boutiques)
Creation of marketing materials & presentations
Coordination of Christmas marketing campaign
Develop tools to ensure operational communication and business alignment
Project management : corporate events Race Elle Run Marionnaud
Team management

Skills

Brand Manager