Currently B2B Content Marketer at Talentsoft, the European leader in cloud-based talent management applications. Editor-in-chief of We the Talent, Talentsoft's media dedicated to the future of work and education. Editor of The Long Way Home, my personal Medium page.
Develop lead gen programs to feed the sales pipeline: work closely with sales teams to define messages, manage emailing campaigns (Marketo & Dreamweaver), create & organize webinars, performance analysis.
Create marketing content: market & competition studies, corporate & sales presentations, blog posts, and newsletters.
Additional marketing projects: database qualification (Salesforce), reworking on the qualification process, develop a new offer dedicated to SMBs.
