Currently B2B Content Marketer at Talentsoft, the European leader in cloud-based talent management applications. Editor-in-chief of We the Talent, Talentsoft's media dedicated to the future of work and education. Editor of The Long Way Home, my personal Medium page.
Design SAC (Start-a-Conversation) and DSC (Direct Sales Campaigns) campaigns for the clients: understand the KPIs and the objectives, create the adequate prospecting messages
Develop lead gen programs to feed the sales pipeline: work closely with sales teams to define messages, manage emailing campaigns (Marketo & Dreamweaver), create & organize webinars, performance analysis.
Create marketing content: market & competition studies, corporate & sales presentations, blog posts, and newsletters.
Additional marketing projects: database qualification (Salesforce), reworking on the qualification process, develop a new offer dedicated to SMBs.
