Bastien Marchand
B2B Content Marketer at Talentsoft
Professional Status
Employed
Open to opportunities
About Me
Currently B2B Content Marketer at Talentsoft, the European leader in cloud-based talent management applications.
Editor-in-chief of We the Talent, Talentsoft's media dedicated to the future of work and education.
Editor of The Long Way Home, my personal Medium page.
Editor-in-chief of We the Talent, Talentsoft's media dedicated to the future of work and education.
Editor of The Long Way Home, my personal Medium page.
B2B Content Marketer
Talentsoft
Since January 2016
Full-time
Boulogne-Billancourt
France
- Editor-in-chief for our online media outlet: www.wethetalent.co
- Creating online & offline engaging content to raise Talentsoft's brand awareness and reputation
- Identifying & understanding business needs to align relevant content
- Dealing with internal & external writers & guiding them in the writing process
- Collaborating with the internal graphic designer
- Assisting Talentsoft's Executives in their Thought Leadership actions (particularly Alexandre Pachulski, Talentsoft's cofounder & CPO)
Editor
The Long Way Home
Since September 2016
- Personal Medium page tackling the ethical, social and political issues raised by the new technological world
- http://www.thelongwayhome.eu
Client services & Marketing intern
Lead Creation
March 2015
to April 2015
Internship
Sydney
Australia - New South Wales
- Design SAC (Start-a-Conversation) and DSC (Direct Sales Campaigns) campaigns for the clients: understand the KPIs and the objectives, create the adequate prospecting messages
- Build target lists through LinkedIn
- Improve internal collaboration through Evernote
Operational B2B Marketing Intern
Talentsoft
September 2014
to February 2015
Internship
Boulogne-Billancourt
France
- Develop lead gen programs to feed the sales pipeline: work closely with sales teams to define messages, manage emailing campaigns (Marketo & Dreamweaver), create & organize webinars, performance analysis.
- Create marketing content: market & competition studies, corporate & sales presentations, blog posts, and newsletters.
- Additional marketing projects: database qualification (Salesforce), reworking on the qualification process, develop a new offer dedicated to SMBs.
Business Developer
MoneyLib Group
July 2013
to December 2013
Internship
Paris
France
- Prospection: calling and emailing campaigns, creation of a database
- Helpdesk: part of the helpdesk team, implementation of the new CRM (Zendesk)
- Take part in business negotiations
- Draw up the whole marketing strategy of a social marketplace app-to-be
- Build the SEO-SEM strategy
International Marketing & Project Management Master's Degree
NEOMA Business School (Rouen)
September 2012
to December 2016
Marketing Master's degree
Top 10 French Business School
"English track" (large majority of courses taught in English)
Top 10 French Business School
"English track" (large majority of courses taught in English)
Innovation and Project Management Master's Degree
ISM University of Management and Economics (Vilnius)
September 2015
to December 2015
I followed 6-month courses focusing around New Product Development, Service innovation, Sales Negotiation and Project Management.
Bachelor-level preparation for the nationwide competitive exams for leading business schools
Lycée La Bruyère
September 2010
to 2012
Two years of generalists studies (mathematics, languages, history, philosophy) ending with an entrance examination
-
Microsoft Office Suite
Expert
-
G Suite
Expert
-
Wordpress
Advanced
-
Evernote
Advanced
-
Adobe Creative Suite
Notions
-
French (Mother tongue)
Expert
-
English (IELTS 2014 : 7.5)
Good
-
Spanish (Limited professional abilities)
Intermediate
