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Marcelle Askew

Marcelle Askew

Executive, International Cross-Functional Projects & Business Development

marcelleaskew@gmail.com +4791386100
Nordåskollen 751415 OppegårdNorway
Executive with extensive expertise leading international, cross-functional teams in business development, project leadership, marketing & communications, and go-to-market strategy in diverse industries including renewable energy, emerging technology, fast-moving consumer goods, and media. Emotionally intelligent; problem-solving mindset; contagious enthusiasm; excellent multi-lingual communicator and consensus builder.
Experiences
  • Develop and manage pipeline of international utility-scale wave power projects on 5 continents, totalling €800 million / 278MW
  • Lead strategic planning and set-up of legal and technical frameworks for wave power projects, including development and cross-functional coordination of wave power park proposals, technical feasibility studies, environmental impact reports, and permitting efforts
  • Support CEO and BoD in preparation of multiple funding rounds and investor dialogue, raising €5 million since 2019
  • Lead Marketing & Communications, bringing 300% organic growth in website and google traffic since 2019
  • Member, Executive Committee
  • Designed and led external and internal cross-functional projects in accordance with contracts, project schedules, financial objectives, and stakeholder satisfaction
  • Established and managed key clients and strategic partnerships
  • Led cross-functional coordination of technical feasibility studies, environmental impact reports, permitting efforts, grants, and marketing and communications
  • Supported CEO & BoD in preparation of multiple funding rounds
  • Speaker and session chair at multiple industry events
  • Spearheaded development of B2C communications strategy
  • Led successful crowdfunding round, raising over €700 000 - 44% over funding target
  • Supported CEO and BoD in preparation of multiple funding rounds and investor dialogue, raising an additional €3 million between 2017-2019
  • Developed and led technical feasibility studies, co-ordinating cross-disciplinary team
  • Led final reporting on €20 million grant project
  • Developed and implemented branding and communications strategy, including Social Media and PR, for hyper-growth accelerator based in Stavanger, Norway, encompassing an accelerator program, start-up studio, incubator, and angel fund.
  • Crafted brand and messaging for B2C target market, led design of website, marketing materials, public relations, and SoMe content for a start-up founded by a prominent PhD chemist who left his senior position at a Fortune 500 company to follow his dream.
  • Built, launched, and led leading food and health enterprise in Norway
  • Developed and led publishing division that produced 5 best-selling books
  • Negotiated and managed long-term key partnerships including line of food products
  • Developed and led branding, product, and go-to-market strategy
  • Produced & managed events, seminars, videos, publications & online course
  • Managed extensive PR and SoMe outreach
  • Led consulting projects that delivered results in business development, strategy, and marketing & communications of environmentally sustainable products and services
  • International clients incl: Horizon Dairy, Celestial Seasonings, Calvert Group, Ecover, & Wild Oats. Norwegian clients incl: Tine, Nortura, Godt Brød, RørosMeieri, Coop, ICA, NorgesGruppen and HumanEtisk Forbund
  • Designed, launched and led sales, research and reporting of the The Organic Barometer, an annual multi-client study on organic food trends in Norway for large Fast-Moving Consumer Goods players in the Nordic Countries, including from 2000-2012
  • Designed & conducted qualitative research study for 12 clients from Europe and North America on the roles & risks of social responsibility in brand building
  • Managed Scandinavian brand building projects for New York based marketing consultancy with presence in 80 countries

English Teacher

Freelance
1990 to 1993
  • Taught English in South America and Europe between my BA and MBA studies
Skills

Leadership

Cross-functional Team Leadership
Expert
Business Development
Advanced
Marketing
Expert
Project Management
Expert
Product Launch
Expert
Communciation
Advanced
Strategy
Advanced
Entrepreneurship
Advanced

Languages

English
Expert
Norwegian
Advanced
Spanish
Advanced
French
Intermediate
Swedish
Intermediate
Danish
Intermediate
Dutch
Intermediate
Education

MBA

Rotterdam School of Management, Erasmus University, Netherlands

1993 to 1995
Focus on Marketing & Strategy

BA

Pacific Lutheran University, USA

1986 to 1990
Majors: Spanish, Global Studies; Minor: Economics
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