I am a highly proficient, enthusiastic, sales & marketing professional with over 20 years experience across a range of different sectors.
My passion is ensuring business growth by generating a constant stream of new business leads and sales revenue via (mainly) inbound lead generation channels using a range of digital marketing skills.
I am also passionate about people and customers and focusing on the relationship after the sale to ensure a long-term revenue stream through customer loyalty.
Management of sales and marketing function across two very different service divisions
Introduction of new digital marketing techniques into sales & marketing functions - increased leads by 70%
Developed overall marketing plan for two divisions
Improved the overall sales process from lead generation to close
Introduced a customer loyalty program for one of the divisions
Detailed Description
Increased average number of new payroll accounts to 40 per year
Generated new leads channel for Jefferson Training courses using content marketing and SEO - 10 to 15 inbound leads a week
Ultimately replaced lost revenue as a result of our biggest customer at the time moving payroll to the UK (worth 400K pa - 17% T/O) during my time in this position.
Increased repeat business for Jefferson Training by 40%
