Marc Whitney
Sales & Marketing Director
51 years old
Driving License
Dublin (County) Ireland
Employed
Open to opportunities
I am a highly proficient, enthusiastic, sales & marketing professional with over 20 years experience across a range of different sectors.
My passion is ensuring business growth by generating a constant stream of new business leads and sales revenue via (mainly) inbound lead generation channels using a range of digital marketing skills.
I am also passionate about people and customers and focusing on the relationship after the sale to ensure a long-term revenue stream through customer loyalty.
My passion is ensuring business growth by generating a constant stream of new business leads and sales revenue via (mainly) inbound lead generation channels using a range of digital marketing skills.
I am also passionate about people and customers and focusing on the relationship after the sale to ensure a long-term revenue stream through customer loyalty.
Sales & Marketing Director
Jefferson Payroll Ltd
Since January 2008
Full-time
Dublin
Ireland
- 8%-13% annual sales growth & 93%-96% client retention rate
- Increased number of hits on company website by 60% using content marketing - currently receiving average of 1000 hits per week (for a non-online business)
- Increased number of enquires by 45%-55%
- Introduced ways to identify and analyse website visitors and developed a follow-up strategy
- Introduced chat option for potential leads to discuss requirements
- Introduced CRM system with customised workflows and automation for leads and potentials
- Provide high level consultative B2B selling
- Develop strategic marketing & business planning (Board Level)
- Oversee quality standards for sales and marketing functions (ISO)
- Introduction of new and improved processes for service delivery
- Market automation to Twitter, Facebook, LinkedIn, Pinterest, Google+, including analytics & metrics
- Development of new sales channels or partners that have complementary products/services
- Oversaw achievement of ISO 9001:2015 standard - January 2018
Detailed Description
- Continued growth of inbound leads for new business in payroll services using digital marketing strategy
- Development of operational standards to achieve quality for customer retention
- Increase in sales of payroll services to overseas multinationals starting in Ireland
Group Sales & Marketing Manager
Jefferson Computer
February 2004
to December 2007
Full-time
Dublin
Ireland
- Management of sales and marketing function across two very different service divisions
- Introduction of new digital marketing techniques into sales & marketing functions - increased leads by 70%
- Developed overall marketing plan for two divisions
- Improved the overall sales process from lead generation to close
- Introduced a customer loyalty program for one of the divisions
Detailed Description
- Increased average number of new payroll accounts to 40 per year
- Generated new leads channel for Jefferson Training courses using content marketing and SEO - 10 to 15 inbound leads a week
- Ultimately replaced lost revenue as a result of our biggest customer at the time moving payroll to the UK (worth 400K pa - 17% T/O) during my time in this position.
- Increased repeat business for Jefferson Training by 40%
Sales & Marketing Executive
Jefferson Payroll Ltd
September 2001
to January 2003
Full-time
Dublin
Ireland
- Improve Lead Generation for business
- Provide Sales Calls & Consultancy
- Design & create brochures & website content
- Grow website traffic using SEO
- Developed our brand image
- Help to design contract & service level agreements to protect future growth
Detailed Description
- With no experience selling payroll services, I attained 22 new accounts in my first year.
Online Marketing Executive
Keogh Software
December 2000
to August 2001
Full-time
Dublin
Ireland
- Work as part of a team to introduce a new online strategy to increase software sales for a range of Medical, Health & Safety and Absence Management software products
- Develop Online Software Store
- Online Support and Documentation
Marketing Executive
Reg Farrell Engineering
June 1997
to August 2000
Full-time
Dublin
Ireland
- Introduce marketing activities to support the sales function
- Research new markets and opportunities for existing products
- Manage transition of paper based stock system to a computerised model
- Develop a web presence for the business
