I am a Final Year Student in Major Digital Business and will be graduated in June 2017 from HEC Paris. I am currently working on a Master Thesis about the digital within the cultural industries.
Refining the portfolio of Pernod Ricard for every countries of the EMEA area.
Defining strategic target and consumption pools.
Defining key business priorities for brands.
Adapting and leading these strategies inside the leading markets across Europe (Sweden, Norway, Spain...).
Implementing a website to teach how to enjoy different tastes of whisky. creating an algorithm for an online test: "Find your ideal whisky" https://www.whiskyology.com/#/
