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Manon Gaudefroy

Final year Student in Major Digital Business

Manon Gaudefroy
32 years old
Professional Status
Nearing graduation
Available
About Me
I am a Final Year Student in Major Digital Business and will be graduated in June 2017 from HEC Paris. I am currently working on a Master Thesis about the digital within the cultural industries.
Resume created on DoYouBuzz
  • Community Manager (Twitter, Facebook, Instagram) for a candidate in the 2nd circonscription of Paris. Key objectives: gain reputation, influence and visibility.
  • In charge of the official website of the candidate: design of the website, implementation of the CMS, development of SEO.
  • In charge of a team of 22 members of the organization. Structuration and inclusion of the members of my team given their respective roles and their location within the circonscription.
  • Benchmark and best practices.
  • Creation of a new website and the new e-commerce platform. Key objectives: generating website traffic, increasing sales by taking into account SEO, consumer experience, quality of the content, and optimization of the purchasing path.
  • Providing content and organizing the data base for the website.
  • Improving User Experience on the mobile application.
  • Refining the portfolio of Pernod Ricard for every countries of the EMEA area.
  • Defining strategic target and consumption pools.
  • Defining key business priorities for brands.
  • Adapting and leading these strategies inside the leading markets across Europe (Sweden, Norway, Spain...).
  • Implementing a website to teach how to enjoy different tastes of whisky. creating an algorithm for an online test: "Find your ideal whisky" https://www.whiskyology.com/#/
  • Core mission: coordinate Business Unit HR between 3 sectors of J&J France.
  • Preparing the succession plans to ensure the succession of each talents of J&J France.
  • Preparing corporate programs & graduate programs for Talents of J&J.
  • Organizing talent talks between Business Unit HR of each sector to ensure dialogue and exchange of best practices on human resources.
  • Preparing mappings of fonctions (Sales, Marketing, Market Access, Public Institutions...) to be delivered to every employee for them to know better their career path within J&J.