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Manon Gaudefroy

Final year Student in Major Digital Business

Manon Gaudefroy
32 years old
Professional Status
Nearing graduation
Available
About Me
I am a Final Year Student in Major Digital Business and will be graduated in June 2017 from HEC Paris. I am currently working on a Master Thesis about the digital within the cultural industries.
Resume created on DoYouBuzz
  • Community Manager (Twitter, Facebook, Instagram) for a candidate in the 2nd circonscription of Paris. Key objectives: gain reputation, influence and visibility.
  • In charge of the official website of the candidate: design of the website, implementation of the CMS, development of SEO.
  • In charge of a team of 22 members of the organization. Structuration and inclusion of the members of my team given their respective roles and their location within the circonscription.
  • Benchmark and best practices.
  • Creation of a new website and the new e-commerce platform. Key objectives: generating website traffic, increasing sales by taking into account SEO, consumer experience, quality of the content, and optimization of the purchasing path.
  • Providing content and organizing the data base for the website.
  • Improving User Experience on the mobile application.
  • Refining the portfolio of Pernod Ricard for every countries of the EMEA area.
  • Defining strategic target and consumption pools.
  • Defining key business priorities for brands.
  • Adapting and leading these strategies inside the leading markets across Europe (Sweden, Norway, Spain...).
  • Implementing a website to teach how to enjoy different tastes of whisky. creating an algorithm for an online test: "Find your ideal whisky" https://www.whiskyology.com/#/
  • Core mission: coordinate Business Unit HR between 3 sectors of J&J France.
  • Preparing the succession plans to ensure the succession of each talents of J&J France.
  • Preparing corporate programs & graduate programs for Talents of J&J.
  • Organizing talent talks between Business Unit HR of each sector to ensure dialogue and exchange of best practices on human resources.
  • Preparing mappings of fonctions (Sales, Marketing, Market Access, Public Institutions...) to be delivered to every employee for them to know better their career path within J&J.
  • French
    Expert
  • English
    Expert
  • Spanish
    Advanced
  • Italian
    Intermediate
  • Microsoft Pack Office (Word, Excel, PowerPoint)
    Advanced
  • Mac (Key Note, Pages, Numbers)
    Advanced
  • Nielsen
    Good

Web

  • CMS (Wordpress)
    Advanced
  • UX Design (Zeplin, Sketch)
    Good
  • Twitter, Facebook, Instagram (response, acquire new targets)
    Expert
  • Lead, Coordinate and ensure
    Advanced

HEC Paris - Major in Digital Business

HEC Paris, Telecom Paris, Ecole 42

September 2013 to June 2017
Core Courses: Marketing, Media Planning, GAFAnomics, Strategy Leading Organization, Digital Strategy,...
Digital challenges in partnership with Direct Assurance, AXA, Lagardère, Leroy Merlin, vente-privee.com, playgrnd*, Unibail Rodamco.
Elective courses: Independent and Avant Garde Cinema, Management of Cultural Industries, Lost Generation in American Culture, Corporate law.Challenge Open Innovation Agorize: Seb, la cuisine 3.0.

Group Projects in partnership with Ecole 42 and e-art sup:

Universita Commerciale Luigi Bocconi

Universita di Bocconi, Milano

January 2014 to July 2014
Managing cultural industries (focus on cinema and design), how to promote design on social networks (for Expo 2015 Milano), Political Sciences, Italian Contemporary History (in italian)

University of Berkeley

Berkeley, CA

June 2011 to August 2011
Summer Program diplomas in Moral Ethics and in Man God and Society in Western Litterature.

Preparatory Classes for entrance to the Grandes Ecoles

Intégrale Paris & Prepa Commercia

September 2010 to June 2013
  • Ballet dancing -15 years of experience at the Conservatory.
  • Baroque dancing.
  • Design (Franck Lloyd Wright, Charles & Ray Eames)
  • Cinema (Claude Sautet, Hitchcock), President of the Student Union 'Making Of' @HEC (organization of conferences, Nikon Festival)
  • Photography (JeanLoup Sieff, Richard Avedon, Nan Goldin)
  • Milan Kundera
  • Guy de Maupassant
  • Sweden, Norway, Russia, Costa Rica, Namibia, Kenya, Tanzania, Borneo, Southern Europe, Crete...