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Edouard Manoilov

Junior Brand Manager

Marketing
Project Management
Brand Management
International
Prestige marketing
Home Experiences Education Skills
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Edouard Manoilov
Paris France
Contact me
Professional Status
Employed
Available
About Me
Creative and dynamic student with analytical, problem-solving, and results-oriented skills, known for leading projects in fast-paced and multi-cultural environments. Experienced in Prestige and premium marketing for renowned brands.
Resume created on DoYouBuzz
Experiences
  • Co-led product development from concept creation to launch and follow up
  • Coordinated with R&D, Industry and logistics on the feasibility of 3 new products
  • Defined 360° activation sets (Digital, Retail, Education & Communication to activate 2 launches
  • Performed monthly analysis of the brand and its 5 franchises
Detailed Description
  • In charge of 5 franchises: Curl Manifesto, Elixir Limited Edition, Fusio Dose, Resistance & Fresh Affair
  • Redefined the visual identity of Nutella in Travel Retail (POS, digital, website, communication)
  • Maximized ongoing Nutella projects (segmentation study, World Nutella days)
  • Led 4 new product launches (product design, packaging and promotional activities)
  • Prepared market researches (competitors, trends, and novelties in the confectionery segment)
  • Conducted data analysis to report on brand growth (category and competition performance)
  • Monitored Market intelligence (competitors) and built product roadmap
  • Optimized the creation of marketing tools (brochures, flyers and packagings)
  • Guided 5 product developments and 2 launches with R&D and communication team
  • Designed, carried a quantitative study and analyzed the results (143 respondents)
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Resume created on DoYouBuzz