Edouard Manoilov - Junior Brand Manager

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Experiences

International Project Management Assistant - Kérastase DMI

L'Oréal

January 2021 to June 2021

Internship

Paris

France

Co-led product development from concept creation to launch and follow up
Coordinated with R&D, Industry and logistics on the feasibility of 3 new products
Defined 360° activation sets (Digital, Retail, Education & Communication to activate 2 launches
Performed monthly analysis of the brand and its 5 franchises

Learn more

Brand Manager Assistant - Nutella - Travel Retail

Ferrero

January 2020 to June 2020

Internship

Luxembourg

Luxembourg

Redefined the visual identity of Nutella in Travel Retail (POS, digital, website, communication)
Maximized ongoing Nutella projects (segmentation study, World Nutella days)
Led 4 new product launches (product design, packaging and promotional activities)
Prepared market researches (competitors, trends, and novelties in the confectionery segment)
Conducted data analysis to report on brand growth (category and competition performance)

Monitored Market intelligence (competitors) and built product roadmap
Optimized the creation of marketing tools (brochures, flyers and packagings)
Guided 5 product developments and 2 launches with R&D and communication team
Designed, carried a quantitative study and analyzed the results (143 respondents)

Education

Hanken School of Economics
East China Normal University

Skills

Well organized
Project Management
Ability to adapt in an international environment
Curious

Excel
PowerPoint
Word
Power BI

Languages

French

Expert

Mother tongue
English

Advanced

C1
German

Notions

A2-B1