Defined media & communication strategy that resulted in a hugely successful crowdfunding campaign, USD630K raised, over 80% exceeded initial goal
Created considerable increase in sales during crowdfunding campaign via PR efforts: execution and monitoring, efficiency evaluation
Defined and executed pr strategy for specific markets (Holland, Spain, USA) that contributed to growth and net profit of the company
Designed communication strategy that resulted in over 1500+ media features worldwide in 4 weeks, and over 2000 media write-ups to date
Interviewed, trained and managed international teams (Spain-China-Holland)
Spokesperson on various events, among others TNW Amsterdam, CES Unveiled, Accenture Innovation Awards, MWC Barcelona.
Developed pr event strategy for MWC, CES Asia, TNW, CES Las Vegas
Personally organized and conducted over 150 press interviews in English and Spanish for CES 2018 Las Vegas and (including CNN, CNN en Español, NY Times, USA Today, Digital Trends, Digital Trends en Español, BBC Mundo, Venture Beats, etc.) and MWC 2018 Barcelona.
Selected as one of the 14 trainees to Graduate Management Program from over 3000 candidatures. The first and only foreigner (not Portuguese citizen) to be accepted in the program since its creation.
Personally responsible for the marketing performance of 30 retail stores in central Portugal (including Lisbon area)
Upgrading the existing marketing plan and implementing new marketing projects at stores
Defining and introducing strategic plans for crisis stores, new competition openings and communityengagement
Execution of overall marketing strategy & local implementation and results assessment
Working in cross-functional team with central marketing, pricing, logistics, suppliers, shop floor management, etc.
Realizing demanding team and individual projects across varied areas of retail and wholesale businesses
Market research, critical analysis of results and preparation and delivery (in Portuguese) of board pitches on strategy and competitive development of given aspects of the retail business
Acquiring knowledge of the Food Distribution market, its suppliers, customers and consumers
