Magdalena Misiorny
Manager International PR and Commercial
35 years old
Driving License
Employed
Available
Manager Commercial and Public Relations
Travis B.V.
Since February 2017
- Defined media & communication strategy that resulted in a hugely successful crowdfunding campaign, USD630K raised, over 80% exceeded initial goal
- Created considerable increase in sales during crowdfunding campaign via PR efforts: execution and monitoring, efficiency evaluation
- Defined and executed pr strategy for specific markets (Holland, Spain, USA) that contributed to growth and net profit of the company
- Designed communication strategy that resulted in over 1500+ media features worldwide in 4 weeks, and over 2000 media write-ups to date
- Interviewed, trained and managed international teams (Spain-China-Holland)
- Spokesperson on various events, among others TNW Amsterdam, CES Unveiled, Accenture Innovation Awards, MWC Barcelona.
- Developed pr event strategy for MWC, CES Asia, TNW, CES Las Vegas
- Personally organized and conducted over 150 press interviews in English and Spanish for CES 2018 Las Vegas and (including CNN, CNN en Español, NY Times, USA Today, Digital Trends, Digital Trends en Español, BBC Mundo, Venture Beats, etc.) and MWC 2018 Barcelona.
- Defined media & communication strategy that resulted in a hugely successful crowdfunding campaign, USD630K raised, over 80% exceeded initial goal
Operational Marketing Manager
Jerónimo Martins (Ahold group)
June 2015
to July 2016
- Selected as one of the 14 trainees to Graduate Management Program from over 3000 candidatures. The first and only foreigner (not Portuguese citizen) to be accepted in the program since its creation.
- Personally responsible for the marketing performance of 30 retail stores in central Portugal (including Lisbon area)
- Upgrading the existing marketing plan and
implementing new marketing projects at stores
- Defining and introducing strategic plans for crisis stores, new competition openings and communityengagement
- Execution of overall marketing strategy & local implementation and results assessment
- Working in cross-functional team with central marketing, pricing, logistics, suppliers, shop floor management, etc.
- Realizing demanding team and individual projects across varied areas of retail and wholesale businesses
- Market research, critical analysis of results and preparation and delivery (in Portuguese) of board pitches on strategy and competitive development of given aspects of the retail business
- Acquiring knowledge of the Food Distribution market, its suppliers, customers and consumers
- Personally responsible for the marketing performance of 30 retail stores in central Portugal (including Lisbon area)
Project Manager
FAD (Fostering Arts and Design
February 2015
to June 2015
- Organizing annual festival of FAD involving such stakeholders as artists, business professionals and press
- Creating new positioning and value proposition for the current events
- Managing and coordinating social media initiatives and ensuring online presence
- Organizing annual festival of FAD involving such stakeholders as artists, business professionals and press
Operations Manager Assistant
Polish-Portuguese Chamber of Commerce
September 2012
to December 2012
- Clients’ correspondence, PR, market research and analysis, translations, event planning and organization
- Obtaining sponsors and program partners, organizing events and workshops, leading and coordinating teams
- Clients’ correspondence, PR, market research and analysis, translations, event planning and organization
Student Analyst
Oriflame Cosmetics SA
January 2014
to June 2014
- Business project on Communication strategy for
newcomers
- External and internal market research and analysis,
benchmarking with competitors, gap analysis
- Business project on Communication strategy for
Master's in International Management
Final grade: A
Completed Skill Seminars:
Completed Block Seminar in European Space Agency in Noordwijk, Holland
"From Invention to Venture: Turning Technology Into Business"
Final grade: A
Completed Skill Seminars:
- Management & Business Communication
- Responsible Leadership
- Leadership in Dynamic Market (BP, Google, Henkel, UniCredit)
Completed Block Seminar in European Space Agency in Noordwijk, Holland
"From Invention to Venture: Turning Technology Into Business"
- selected as a representative to pitch before investors
Major: Innovation and Competitiveness in the World Economy
Final grade from the program & thesis: A
Merit Scholarship for excellent results
School representative as part of SGH Ambassador Program
Participation in extra-curriculars, including:
"Rethink Retail" at Jerónimo Martins
"Secret of Private Labels" at Jerónimo Martins
Business Analytics and Simulation at IBM
Final grade from the program & thesis: A
Merit Scholarship for excellent results
School representative as part of SGH Ambassador Program
Participation in extra-curriculars, including:
"Rethink Retail" at Jerónimo Martins
"Secret of Private Labels" at Jerónimo Martins
Business Analytics and Simulation at IBM
Major: Portuguese Literature and Translations
Merit Scholarship for excellent results
Merit Scholarship for excellent results
Final grade from the program & thesis: A
Participant of Bilateral exchange with Universidad del Pacifico, Lima, Peru
Participant of Bilateral exchange with Universidad del Pacifico, Lima, Peru
Final grade from the program & thesis: A
Participant of Erasmus exchange with Universidad do Porto, Portugal
Participant of Erasmus exchange with Universidad do Porto, Portugal
- Polish: mother tongue
- English: fluent
- Spanish: fluent
- Portuguese: fluent
- French: intermediate
- Hebrew: intermediate
- Dutch: learning
- Natural networker
- Empathic
- Great motivator
- self-development & meditation & mindfulness
- science & podcasts
- running & yoga
- Discovering new cultures: visited almost 50 countries till now
- Participation in Summer Schools and Language & Culture courses:
- COLOMBIA - Universidad de la Sabana, 2009
- ECUADOR - Quito Spanish School, 2009
- PERU - Cusco Amauta Spanish School, 2009
- SPAIN - Sevilla and Salamanca Universities, 2008
- IRELAND - Dublin City University, 2006
- USA - EF School in Boston, 2005
