I want to gain knowledge and experience in Web marketing, E-business and Digital strategy.
I'm looking for a Marketing Assistant position in the Tourism Industry while following Grenoble Management School Master 2 in Internet Strategy & Web Management between September 2015 and June 2016 (Thursday, Friday & Saturday every 3 weeks).
I have a broad international & business background thanks to my studies at the Normandy Business School and acquired strong Digital Marketing skills during my gap year working for HomeRez.
I’m currently doing a gap year as web marketing assistant at HomeRez in Paris. It's an online travel agency managing Holiday Rentals across Europe. Created in 2014, 100% of the start-up sales are realized online. I started as a traveler advisor, with international guests, and after a few months, I became web-marketing projects manager, so I’m now proficient in most web marketing tools and understand their metrics.
My main mission has been to promote our service to owners and optimize the cost of acquisition of various channels with the creation of HTML emails, Facebook & banner ads, pages of the website and the setting up of conversion tracking. I managed to significantly increase the different channel conversions.
My mission is now to increase the number of booking for our properties by improving the traveler experience in the funnel with new touch points; chat, designed communication and remarketing, but also with a more efficient Customer Relationship Management (newsletter, social media) and Paid Search campaigns.
