Mael Chatelin
Digital & International Marketing in Tourism & Hospitality
31 years old
Driving License
Paris France
Professional Status
Employed
Available
About Me
I want to gain knowledge and experience in Web marketing, E-business and Digital strategy.
I'm looking for a Marketing Assistant position in the Tourism Industry while following Grenoble Management School Master 2 in Internet Strategy & Web Management between September 2015 and June 2016 (Thursday, Friday & Saturday every 3 weeks).
I have a broad international & business background thanks to my studies at the Normandy Business School and acquired strong Digital Marketing skills during my gap year working for HomeRez.
I'm looking for a Marketing Assistant position in the Tourism Industry while following Grenoble Management School Master 2 in Internet Strategy & Web Management between September 2015 and June 2016 (Thursday, Friday & Saturday every 3 weeks).
I have a broad international & business background thanks to my studies at the Normandy Business School and acquired strong Digital Marketing skills during my gap year working for HomeRez.
Digital Marketing Assistant
HomeRez
Since May 2014
Paris
France
- I’m currently doing a gap year as web marketing assistant at HomeRez in Paris. It's an online travel agency managing Holiday Rentals across Europe. Created in 2014, 100% of the start-up sales are realized online. I started as a traveler advisor, with international guests, and after a few months, I became web-marketing projects manager, so I’m now proficient in most web marketing tools and understand their metrics.
- My main mission has been to promote our service to owners and optimize the cost of acquisition of various channels with the creation of HTML emails, Facebook & banner ads, pages of the website and the setting up of conversion tracking. I managed to significantly increase the different channel conversions.
- My mission is now to increase the number of booking for our properties by improving the traveler experience in the funnel with new touch points; chat, designed communication and remarketing, but also with a more efficient Customer Relationship Management (newsletter, social media) and Paid Search campaigns.
Marketing Intern
Research Now
June 2012
to 2012
- Events and Sponsoring:
- Insight Show, preparation of the stand, greeting visitors and making sure everything is in order
- Management of the sponsoring of "La Nuit du Marketing", Adetem
- Management of the sponsoring of "La Journée du Marketing", Adetem
- Organization of a client seminar and management of the organisational logistics (Venue, Food, Equipment)
- Insight Show, preparation of the stand, greeting visitors and making sure everything is in order
- Communication:
- Research of new communication opportunities (Advertising, Public Relation, Sponsoring)
- Organization of a webinar (contacting suppliers and obtaining the best offers)
- Creation of advertisements (print and digital), white paper and other communication message
- Research of new communication opportunities (Advertising, Public Relation, Sponsoring)
- Web tasks:
- Website Management (creation of new pages, publication, solving bugs)
- Creation of the content of the french website optimized for mobile devices
- SEO, researching keywords and headlines for a Pay Per Click campaign to support the launch a new product with Google adwords
- Website Management (creation of new pages, publication, solving bugs)
- Additional tasks undertaken:
- Bench-marketing
- Translations
- Organization of company's events
- Contact of suppliers
- Bench-marketing
Market Research Manager
Grand Evreux Agglomération
April 2012
to June 2012
- Realization of quantitative market research to determine the needs of the population, activity and profitability of a self repair car shop, that Evreux Conurbation Authority wanted to create. This mission was accomplished in the Social and Solidarity-based Economy Direction, for the Mobility Hub project of Grand Evreux Agglomération.
- Tasks realized:
- General Research
- Literature survey
- Creation of the methodology to adopt
- Sampling
- Surveys
- Analysis of the result and creation of intelligence
- Recommendations and Conclusion
- Presentation of the research results
- General Research
Assistant to the Marketing Services Directress
PSA Peugeot Citroën
June 2011
to 2011
- I worked for the Marketing and Communication Dept, for the marketing of services department on the "Mu" project, a short term rental car offer launched by Peugeot in 2009.
- Tasks realized:
- Economic and marketing analysis and intelligence of the "Mu" project by Peugeot
- Information project owner and clients quality control
- Economic and marketing analysis and intelligence of the "Mu" project by Peugeot
- Presentations
- Creation of a user manual for the booking and planning software used by Mu Sales counsellors
- Creation of users procedure for every tasks related to the software use
- Creation and delivery of a technical training to the Mu Sales counsellors for software use
- Creation of a user manual for the booking and planning software used by Mu Sales counsellors
- Analysis, modification and actualization of Mu Middle Term Business Plan
- Evaluation of the overall Mu project since the beginning of the rental activity two years before
- Recommendation on the project to improve its management and increase its efficiency