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Mael Chatelin

Digital & International Marketing in Tourism & Hospitality

Mael Chatelin
32 years old
Driving License
Paris France
Professional Status
Employed
Available
About Me
I want to gain knowledge and experience in Web marketing, E-business and Digital strategy.

I'm looking for a Marketing Assistant position in the Tourism Industry while following Grenoble Management School Master 2 in Internet Strategy & Web Management between September 2015 and June 2016 (Thursday, Friday & Saturday every 3 weeks).

I have a broad international & business background thanks to my studies at the Normandy Business School and acquired strong Digital Marketing skills during my gap year working for HomeRez.
  • I’m currently doing a gap year as web marketing assistant at HomeRez in Paris. It's an online travel agency managing Holiday Rentals across Europe. Created in 2014, 100% of the start-up sales are realized online. I started as a traveler advisor, with international guests, and after a few months, I became web-marketing projects manager, so I’m now proficient in most web marketing tools and understand their metrics.
  • My main mission has been to promote our service to owners and optimize the cost of acquisition of various channels with the creation of HTML emails, Facebook & banner ads, pages of the website and the setting up of conversion tracking. I managed to significantly increase the different channel conversions.
  • My mission is now to increase the number of booking for our properties by improving the traveler experience in the funnel with new touch points; chat, designed communication and remarketing, but also with a more efficient Customer Relationship Management (newsletter, social media) and Paid Search campaigns.

Marketing Intern

Research Now
June 2012 to 2012
  • Events and Sponsoring:
    • Insight Show, preparation of the stand, greeting visitors and making sure everything is in order
    • Management of the sponsoring of "La Nuit du Marketing", Adetem
    • Management of the sponsoring of "La Journée du Marketing", Adetem
    • Organization of a client seminar and management of the organisational logistics (Venue, Food, Equipment)
  • Communication:
    • Research of new communication opportunities (Advertising, Public Relation, Sponsoring)
    • Organization of a webinar (contacting suppliers and obtaining the best offers)
    • Creation of advertisements (print and digital), white paper and other communication message
  • Web tasks:
    • Website Management (creation of new pages, publication, solving bugs)
    • Creation of the content of the french website optimized for mobile devices
    • SEO, researching keywords and headlines for a Pay Per Click campaign to support the launch a new product with Google adwords
  • Additional tasks undertaken:
    • Bench-marketing
    • Translations
    • Organization of company's events
    • Contact of suppliers

Market Research Manager

Grand Evreux Agglomération
April 2012 to June 2012
  • Realization of quantitative market research to determine the needs of the population, activity and profitability of a self repair car shop, that Evreux Conurbation Authority wanted to create. This mission was accomplished in the Social and Solidarity-based Economy Direction, for the Mobility Hub project of Grand Evreux Agglomération.
  • Tasks realized:
    • General Research
    • Literature survey
    • Creation of the methodology to adopt
    • Sampling
    • Surveys
    • Analysis of the result and creation of intelligence
    • Recommendations and Conclusion
    • Presentation of the research results

Assistant to the Marketing Services Directress

PSA Peugeot Citroën
June 2011 to 2011
  • I worked for the Marketing and Communication Dept, for the marketing of services department on the "Mu" project, a short term rental car offer launched by Peugeot in 2009.
  • Tasks realized:
    • Economic and marketing analysis and intelligence of the "Mu" project by Peugeot
    • Information project owner and clients quality control
  • Presentations
    • Creation of a user manual for the booking and planning software used by Mu Sales counsellors
    • Creation of users procedure for every tasks related to the software use
    • Creation and delivery of a technical training to the Mu Sales counsellors for software use
  • Analysis, modification and actualization of Mu Middle Term Business Plan
  • Evaluation of the overall Mu project since the beginning of the rental activity two years before
  • Recommendation on the project to improve its management and increase its efficiency