I want to gain knowledge and experience in Web marketing, E-business and Digital strategy.
I'm looking for a Marketing Assistant position in the Tourism Industry while following Grenoble Management School Master 2 in Internet Strategy & Web Management between September 2015 and June 2016 (Thursday, Friday & Saturday every 3 weeks).
I have a broad international & business background thanks to my studies at the Normandy Business School and acquired strong Digital Marketing skills during my gap year working for HomeRez.
I’m currently doing a gap year as web marketing assistant at HomeRez in Paris. It's an online travel agency managing Holiday Rentals across Europe. Created in 2014, 100% of the start-up sales are realized online. I started as a traveler advisor, with international guests, and after a few months, I became web-marketing projects manager, so I’m now proficient in most web marketing tools and understand their metrics.
My main mission has been to promote our service to owners and optimize the cost of acquisition of various channels with the creation of HTML emails, Facebook & banner ads, pages of the website and the setting up of conversion tracking. I managed to significantly increase the different channel conversions.
My mission is now to increase the number of booking for our properties by improving the traveler experience in the funnel with new touch points; chat, designed communication and remarketing, but also with a more efficient Customer Relationship Management (newsletter, social media) and Paid Search campaigns.
Realization of quantitative market research to determine the needs of the population, activity and profitability of a self repair car shop, that Evreux Conurbation Authority wanted to create. This mission was accomplished in the Social and Solidarity-based Economy Direction, for the Mobility Hub project of Grand Evreux Agglomération.
Tasks realized:
General Research
Literature survey
Creation of the methodology to adopt
Sampling
Surveys
Analysis of the result and creation of intelligence
I worked for the Marketing and Communication Dept, for the marketing of services department on the "Mu" project, a short term rental car offer launched by Peugeot in 2009.
Tasks realized:
Economic and marketing analysis and intelligence of the "Mu" project by Peugeot
Information project owner and clients quality control
Presentations
Creation of a user manual for the booking and planning software used by Mu Sales counsellors
Creation of users procedure for every tasks related to the software use
Creation and delivery of a technical training to the Mu Sales counsellors for software use
Analysis, modification and actualization of Mu Middle Term Business Plan
Evaluation of the overall Mu project since the beginning of the rental activity two years before
Recommendation on the project to improve its management and increase its efficiency