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Madeline ISSENHART

Bilingual Marketing Manager, expert in digital

Vancouver (V6K 3W4)
Professional Status
Employed
Open to opportunities
About Me
With over 12 years of international marketing experience and expertise in digital transformation, I’m a well‐rounded marketer with an entrepreneurial spirit and proven success in multiple large‐scale projects.

I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.

I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.

As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
Resume created on DoYouBuzz
  • Define the overall digital marketing strategy to drive new online sales
  • Drive seasonal action plans to convert potential customers into leads
  • Manage digital projects in agile methodology: website & e‐newsletter redesign, integration of new online services, creation of D2C eCommerce platform ($1.5‐million budget)
  • Oversee the redefinition of the company’s organization and procedures to support and fulfill new online sales
  • Implement change management strategy (ADKAR methodology) to increase stores' engagement (Result: 92% were ready for launch)
  • Analyzing customer feedback and campaign performance
  • Defined and coordinated the overall web marketing strategy of the Group worldwide
  • Managed digital marketing projects (redesign of KUHN website, new customer platform, IoT apps...) and ensure their promotion
  • Defined the marketing plan (twice a year) in order to promote our products and services online in France
  • Managed a 6-person team (developers, designers, project managers, webmaster…)
  • Organized shows and seminars​
  • Led the web team
  • Created digital tools for an international exhibition and coordination of the communication plan
  • Developed Web Media Plans
  • Provided data on traffic and analyze Internet users' behavior
  • Ensured consistency between print and web materials
  • Integrated new technologies into the company's booth at an international trade show to attract new visitors and improve their experiences
  • Animated the Italian website (information up-to-date, traffic optimization...)
  • Defined the web media campaigns according to the sales and marketing goals
  • Managed natural and paid campaigns on search engines (SEO/SEA)
  • Analyzed the audience and traffic. Find new action plans to improve results.
  • Animated the American and Canadian websites of the company (information up-to-date, traffic optimization...)
  • Managed social media for the American and Canadian markets
  • Ensured technologies monitoring to reinforce web communication
  • Elaborated reports concerning web trends and customers behavior in digital applications
  • Coordinated and formalize development requests for the private online partner portal
  • Researched and acquired of an e-mailing tool
  • Worked in collaboration with the headquarters in France
  • Worked with public relationships and organized events in the east of France
  • Created and defined the graphic charter of the company
  • Wrote and published marketing content
  • Supported the sales team by creating promotional products and brochures
  • Managed the creation of the new website with an external agency with SEO expectations
  • Organized international meetings and touristic tours in the city of Vancouver
  • Took care of administrative tasks (arranging appointments, accounting,...)
  • Welcomed and informed visitors

Master's degree - International Management and Marketing

MIM Center - Chamber of Trade and Industry - Strasbourg, France

2008 to 2010

Bachelor's degree - Business Administration

Louis Pasteur Institute - Schiltigheim, France

2006 to 2008
>> Accounting - Marketing - Sales - Human resources - Project management
Skills

IT & Web tools

  • ShopFactory e-commerce software
  • Display tools: Google Ads, Facebook Ads, Youtube Ads
  • Analytics tools: Google Analytics et AT Internet Xiti
  • Collaborative tools: Trello, Slack, Marvel, Prezi, SlideShare
  • MS Office
  • Adobe Photoshop
  • CMS Wordpress, Drupal, Umbraco, Lotus (IBM)
  • HTML

Soft skills

  • Excellent verbal and written skills
  • Innovative and ability to multi‐task
  • Excellent organizational and planning skills
  • Strong attention to detail
  • Great ability to work well under pressure
  • Good research and problem‐solving skills
  • Sense of customer service
  • Personable and able to work in a team
    environment
  • Creativity
  • Adaptability

Languages

  • English
  • French
  • Seasonal employment on an agricultural farm
  • Creation of a website for a municipality
  • Salvation Army with Resonate Church
  • Romania (4 months)
  • Canada (6 months)
  • United States (2 years)
  • Italy (6 months)