Madeline ISSENHART
Bilingual Marketing Manager, expert in digital
Vancouver (V6K 3W4)
Professional Status
Employed
Open to opportunities
About Me
With over 12 years of international marketing experience and expertise in digital transformation, I’m a well‐rounded marketer with an entrepreneurial spirit and proven success in multiple large‐scale projects.
I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.
I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.
As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.
I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.
As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
Digital Marketing & e-Commerce Manager
OK Tire Inc.
Since October 2019
- Define the overall digital marketing strategy to drive new online sales
- Drive seasonal action plans to convert potential customers into leads
- Manage digital projects in agile methodology: website & e‐newsletter redesign, integration of new online services, creation of D2C eCommerce platform ($1.5‐million budget)
- Oversee the redefinition of the company’s organization and procedures to support and fulfill new online sales
- Implement change management strategy (ADKAR methodology) to increase stores' engagement (Result: 92% were ready for launch)
- Analyzing customer feedback and campaign performance
Web Marketing Manager
KUHN Group
January 2016
to July 2019
Saverne
France
- Defined and coordinated the overall web marketing strategy of the Group worldwide
- Managed digital marketing projects (redesign of KUHN website, new customer platform, IoT apps...) and ensure their promotion
- Defined the marketing plan (twice a year) in order to promote our products and services online in France
- Managed a 6-person team (developers, designers, project managers, webmaster…)
- Organized shows and seminars
Web and Social Media Referent
KUHN Group
November 2014
to December 2015
Saverne
France
- Led the web team
- Created digital tools for an international exhibition and coordination of the communication plan
- Developed Web Media Plans
- Provided data on traffic and analyze Internet users' behavior
- Ensured consistency between print and web materials
Web Marketing Specialist
KUHN Italy
May 2014
to October 2014
Milan
Italy
- Integrated new technologies into the company's booth at an international trade show to attract new visitors and improve their experiences
- Animated the Italian website (information up-to-date, traffic optimization...)
- Defined the web media campaigns according to the sales and marketing goals
- Managed natural and paid campaigns on search engines (SEO/SEA)
- Analyzed the audience and traffic. Find new action plans to improve results.
Webmaster
Kuhn North America
October 2012
to April 2014
Brodhead
United States - Wisconsin
- Animated the American and Canadian websites of the company (information up-to-date, traffic optimization...)
- Managed social media for the American and Canadian markets
- Ensured technologies monitoring to reinforce web communication
- Elaborated reports concerning web trends and customers behavior in digital applications
- Coordinated and formalize development requests for the private online partner portal
- Researched and acquired of an e-mailing tool
- Worked in collaboration with the headquarters in France
Communication Officer
Hildenbrand Investment Group
May 2011
to February 2012
Schiltigheim
France
- Worked with public relationships and organized events in the east of France
- Created and defined the graphic charter of the company
- Wrote and published marketing content
- Supported the sales team by creating promotional products and brochures
- Managed the creation of the new website with an external agency with SEO expectations
Event Assistant
Venue West Conference Services Ltd.
May 2010
to November 2010
Internship
Vancouver
Canada - British Columbia
- Organized international meetings and touristic tours in the city of Vancouver
- Took care of administrative tasks (arranging appointments, accounting,...)
- Welcomed and informed visitors
Master's degree - International Management and Marketing
MIM Center - Chamber of Trade and Industry - Strasbourg, France
2008
to 2010
Bachelor's degree - Business Administration
Louis Pasteur Institute - Schiltigheim, France
2006
to 2008
>> Accounting - Marketing - Sales - Human resources - Project management
Skills
IT & Web tools
- ShopFactory e-commerce software
- Display tools: Google Ads, Facebook Ads, Youtube Ads
- Analytics tools: Google Analytics et AT Internet Xiti
- Collaborative tools: Trello, Slack, Marvel, Prezi, SlideShare
- MS Office
- Adobe Photoshop
- CMS Wordpress, Drupal, Umbraco, Lotus (IBM)
- HTML
Soft skills
- Excellent verbal and written skills
- Innovative and ability to multi‐task
- Excellent organizational and planning skills
- Strong attention to detail
- Great ability to work well under pressure
- Good research and problem‐solving skills
- Sense of customer service
-
Personable and able to work in a team
environment - Creativity
- Adaptability
Languages
- English
- French
- Seasonal employment on an agricultural farm
- Creation of a website for a municipality
- Salvation Army with Resonate Church
- Romania (4 months)
- Canada (6 months)
- United States (2 years)
- Italy (6 months)
