Madeline ISSENHART
Bilingual Marketing Manager, expert in digital
Vancouver (V6K 3W4)
Professional Status
Employed
Open to opportunities
About Me
With over 12 years of international marketing experience and expertise in digital transformation, I’m a well‐rounded marketer with an entrepreneurial spirit and proven success in multiple large‐scale projects.
I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.
I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.
As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.
I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.
As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
Skills
Digital Marketing
- 360° view of digital marketing levers
- In-depth knowledge of strategies, digital marketing techniques and online acquisition programs
- Skills in international project management and agile method
- Extensive knowledge of content management systems, search engine page optimization and site traffic
- Web analysis (Google Analytics, Xiti...)
IT & Web tools
- ShopFactory e-commerce software
- Display tools: Google Ads, Facebook Ads, Youtube Ads
- Analytics tools: Google Analytics et AT Internet Xiti
- Collaborative tools: Trello, Slack, Marvel, Prezi, SlideShare
- MS Office
- Adobe Photoshop
- CMS Wordpress, Drupal, Umbraco, Lotus (IBM)
- HTML
Soft skills
- Excellent verbal and written skills
- Innovative and ability to multi‐task
- Excellent organizational and planning skills
- Strong attention to detail
- Great ability to work well under pressure
- Good research and problem‐solving skills
- Sense of customer service
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Personable and able to work in a team
environment - Creativity
- Adaptability
Languages
- English
- French
