With over 12 years of international marketing experience and expertise in digital transformation, I’m a well‐rounded marketer with an entrepreneurial spirit and proven success in multiple large‐scale projects.
I’m passionate about developing new strategies, enhancing brand image, developing innovative campaigns, including the creation of marketing content. I implement seamless programs and initiatives (online/offline) to inform, attract, and retain customers while providing them with the best experience at every touchpoint.
I also strongly value data analysis to draw out trends and make the right decisions to reinforce the company’s competitiveness.
As a collaborative leader, I also have extensive experience presenting to a wide audience, as well as coaching and training people to help the company move into new markets or simply increase turnover.
Define the overall digital marketing strategy to drive new online sales
Drive seasonal action plans to convert potential customers into leads
Manage digital projects in agile methodology: website & e‐newsletter redesign, integration of new online services, creation of D2C eCommerce platform ($1.5‐million budget)
Oversee the redefinition of the company’s organization and procedures to support and fulfill new online sales
Implement change management strategy (ADKAR methodology) to increase stores' engagement (Result: 92% were ready for launch)
Analyzing customer feedback and campaign performance
