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Macha BLEIVAS

Macha BLEIVAS

Head of Sales & Acquisiton

Employed Available
I am a creative, hardworking and self-motivated individual passionate about developing business & people.
Resume created on DoYouBuzz

Agency Development Manager

Google
Since January 2018
  • Managing Top French SEA agencies Portfolio (+33% YoY growth in Q3'18)
  • Building Joint Business Plan with top Partners ($41M Yearly)
  • Leading Acquisition & Rev Sustainability topics for GMS France (part of GMS Board)
  • Contribute to French H2'18 Plan (Acquisition & Sustainability being 1 of the 3 pillars)
  • Sales Coaching: Help a Spanish ADM to ramp up (Hibernia, coaching sessions, portfolio prioritization, etc.)
  • Strong collaboration with BtoB Marketing France (Event organization, setting up pilots,etc.)

Head of Sales SMB Agency for Google Vendor

Digital Local
Since April 2015
Paris
France
  • Managing a 10+ talented sales team
  • Piloting 420 media agencies growth
  • Avg Quarterly Tot Rev. $22M o/w 10%
  • Acquisition Revenue (+41% YoY Growth)
  • Collaboration with Marketing, Sales & operations B2B Google France
  • Definition and piloting of Sales KPIs (Revenue, productivity, Key Account meetings & Product adoption piloting)
  • Quarterly Business Reviews animation to main Google stakeholders
  • EMEA & Worldwide pilot set up & operation management
  • Incentive model creation for Sales aligned with reorganizations
  • Hiring, Training & Coaching

Regional Sales Manager

Digital Local
February 2014 to April 2015
Lyon
France
  • Managing Agency & Direct Sales Team
  • Team Management (10+ people)
  • Mid-Market SMBs & Media Agency Ecosystem Knowledge
  • Process & Tools: Developing, Managing and Executing the Sales Process so to achieve revenue targets
  • Weekly, Monthly & Quarterly Reporting

Team Leader Google pour les Pros

Digital Local
February 2013 to January 2014
Lille, Lyon
France
  • Team Management (5 to 10 people)
  • Consulting on SMBs' WebMarketing Strategy
  • Process & Tools: Developing, Managing and Executing the Sales Process so to achieve revenue target
  • Key Account Management
  • Driving Sales & Business Development in the region
  • Performance Management
  • Reporting

Coach Google pour les Pros

Digital Local
July 2012 to January 2013
Nice, Marseille
France
  • SMB's Web-marketing coaching
  • Budget optimization
  • Initiation to adapted Google solutions (Adwords, Adwords Express, MEEL, G+Local)

Co-Founder

Jack's express
July 2010 to October 2012
Nice
France
  • Business Plan
  • Suppliers' selection & Negociation
  • Recruitment
  • Team Management (10-15 employees)

International Marketing Project Manager

Amazonite
September 2011 to March 2012
Aix en Provence
France
  • In charge of the following countries: USA, Canada, Australia, UK, Germany, France and Japan
  • Consulting in Media
  • Campaign performance analysis
  • Recommendations for future campaigns
  • Key Account Management
  • Business Development: looking for new market opportunities, new channels, new customers in Direct Marketing Industry
  • Event Management : DMA Boston, VAD Lille…

Operational Marketing

Gemalto
September 2010 to September 2011
Apprenticeship
La Ciotat
France
  • Web Marketing (SEO,SEM, Google Adwords, Community Management...)
  • Collaboration with external agencies (brief, creation, validation)
  • Event organization
  • Internal Communication (Intranet Management)

Product Development Assistant

Burberry
February 2010 to July 2010
Internship
Londres
United Kingdom
  • Coordination between Merchandising and DesignRelation and coordination with suppliers
  • Product Specification management: Fully competent with PLM (Product Lifestyle Management) software
  • Contribution to Collection building
  • Coordination between design needs and merchandising expectations
  • Strong communication skills (worked with design, merchandising and Marketing teams)
  • Skills gained: Attention for detail, Time management, high flexibility