Macha BLEIVAS

Resume created on DoYouBuzz

Experiences

Managing Top French SEA agencies Portfolio (+33% YoY growth in Q3'18)
Building Joint Business Plan with top Partners ($41M Yearly)
Leading Acquisition & Rev Sustainability topics for GMS France (part of GMS Board)
Contribute to French H2'18 Plan (Acquisition & Sustainability being 1 of the 3 pillars)
Sales Coaching: Help a Spanish ADM to ramp up (Hibernia, coaching sessions, portfolio prioritization, etc.)
Strong collaboration with BtoB Marketing France (Event organization, setting up pilots,etc.)

Managing a 10+ talented sales team
Piloting 420 media agencies growth
Avg Quarterly Tot Rev. $22M o/w 10%
Acquisition Revenue (+41% YoY Growth)
Collaboration with Marketing, Sales & operations B2B Google France
Definition and piloting of Sales KPIs (Revenue, productivity, Key Account meetings & Product adoption piloting)
Quarterly Business Reviews animation to main Google stakeholders
EMEA & Worldwide pilot set up & operation management
Incentive model creation for Sales aligned with reorganizations
Hiring, Training & Coaching

Managing Agency & Direct Sales Team
Team Management (10+ people)
Mid-Market SMBs & Media Agency Ecosystem Knowledge
Process & Tools: Developing, Managing and Executing the Sales Process so to achieve revenue targets
Weekly, Monthly & Quarterly Reporting

Team Management (5 to 10 people)
Consulting on SMBs' WebMarketing Strategy
Process & Tools: Developing, Managing and Executing the Sales Process so to achieve revenue target
Key Account Management
Driving Sales & Business Development in the region
Performance Management
Reporting

SMB's Web-marketing coaching
Budget optimization
Initiation to adapted Google solutions (Adwords, Adwords Express, MEEL, G+Local)

In charge of the following countries: USA, Canada, Australia, UK, Germany, France and Japan
Consulting in Media
Campaign performance analysis
Recommendations for future campaigns
Key Account Management
Business Development: looking for new market opportunities, new channels, new customers in Direct Marketing Industry
Event Management : DMA Boston, VAD Lille…

Coordination between Merchandising and DesignRelation and coordination with suppliers
Product Specification management: Fully competent with PLM (Product Lifestyle Management) software
Contribution to Collection building
Coordination between design needs and merchandising expectations
Strong communication skills (worked with design, merchandising and Marketing teams)
Skills gained: Attention for detail, Time management, high flexibility

Education

Skills

Interests

Head of Sales & Acquisiton