Yalan (Lydia) Yin
Enthusiastic and passionate about Finance/International Management Professional
2 years experience in the biggest Chinese alcohol company
Financial Analysis (Accounting&Finance)
Interpersonal Skills
Public Relations
Chinese speaking©writing
32 years old
Driving License
Milan (20136) Italy
Professional Status
Nearing graduation
Available
About Me
I'm doing my second master degree, but I'm not a nerd. I enjoy not only the practical courses/skill seminars at CEMS program but also the international experiences and the chance of meeting new people.
The experience of studying at 5 of the top universities in the world and living in 4 different countries gives me many stories to tell. I am currently participating in the Exchange Programme at Bocconi University as part of the MSc International Management/CEMS at the University of Sydney, and I will be participating in another exchange term at the Copenhagen Business School and finalising the degree next year. Also, I have been working for Moutai Group, the Chinese biggest alcohol company as their overseas columnist/international communicator for two years.
I know the art of writing and communication. I can make beautiful articles in Chinese, and I know how to communicate with people who have the different background, especially for talking to the Chinese entrepreneurs since I know Chinese traditional culture and the way of Chinese people doing business very well. And if you are seeking for some business opportunities in China or maintaining the corporate partnership with Chinese enterprises, I would be the one who can help.
Besides, I have been investing in Chinese stock market since 2015, and I have earned the tuition for both of my master degrees on my own.
I'm not working for living only, I always enjoy the realisation of self-worth fulfilment, so I would like to find my passion and dedicate myself to the career.
The experience of studying at 5 of the top universities in the world and living in 4 different countries gives me many stories to tell. I am currently participating in the Exchange Programme at Bocconi University as part of the MSc International Management/CEMS at the University of Sydney, and I will be participating in another exchange term at the Copenhagen Business School and finalising the degree next year. Also, I have been working for Moutai Group, the Chinese biggest alcohol company as their overseas columnist/international communicator for two years.
I know the art of writing and communication. I can make beautiful articles in Chinese, and I know how to communicate with people who have the different background, especially for talking to the Chinese entrepreneurs since I know Chinese traditional culture and the way of Chinese people doing business very well. And if you are seeking for some business opportunities in China or maintaining the corporate partnership with Chinese enterprises, I would be the one who can help.
Besides, I have been investing in Chinese stock market since 2015, and I have earned the tuition for both of my master degrees on my own.
I'm not working for living only, I always enjoy the realisation of self-worth fulfilment, so I would like to find my passion and dedicate myself to the career.
Overseas Columnist (Strategy Management Department - Jinzun Magazine)
Kweichow Moutai
Since February 2015
- Take charge of the overseas column of Moutai Group's internal magazine: Golden Cup Magazine. Review and evaluate the performance of Moutai Group's overseas distribution companies.
- Made the special columns for the distribution companies in the United States, Australia, Italy, France and Singapore.
- Done exclusive interviews with the president of CAMUS CHINA, the president of Singapore Moutai Baijiu Pte Ltd, the president of Evershine Australia Trading Pty Ltd, the CEO and the Marketing Manager of 88 ITALIA.
- Attended Moutai overseas distributors conference (Guangzhou, China) in November 2016, published articles of around 20,000 words in total.
- Attended Moutai domestic distributors conference, Moutai domestic suppliers conference and Kweichou Moutai-flavour series spirit national distributors conference in December 2016. Published 19 articles on Wechat official account platform and gained 50,000 hits during the 2-weeks period of conferences.
Company Description
Kweichow Moutai Co., Ltd. is the one of the world's most valuable liquor company, founded in 1999 in Guizhou Province in China. The company specialises in the production and sales of Maotai liquor, together with the production and sale of beverage, food and packaging material, development of anti-counterfeiting technology, and research and development of relevant IT products.
Moutai’s market capitalisation reached $71.5bn on the Shanghai exchange in April this year, and it has overtaken Johnnie Walker-brand owner Diageo Plc., to become the world’s most valuable liquor-company.
The company has over 2,000 exclusive agencies, with a marketing network covering tens of countries and regions in the world.
Moutai’s market capitalisation reached $71.5bn on the Shanghai exchange in April this year, and it has overtaken Johnnie Walker-brand owner Diageo Plc., to become the world’s most valuable liquor-company.
The company has over 2,000 exclusive agencies, with a marketing network covering tens of countries and regions in the world.
Company website
New Media Department Manager
Kweichow Moutai
Since February 2015
- Set up and maintain the Wechat official account.
(WeChat Account: Jinzun_international) - Gained a total of 7800+ subscribers on the Wechat official account.
- Published 50 original articles and gained over 100,000 hits in total.
Detailed Description
- Working as a group leader to manage a 4-people-team who is responsible for the daily operation of the official account. These duties are: including news collecting and editing, publishing original articles and frequent communication with Moutai Group.
Company Description
Kweichow Moutai Co., Ltd. is the one of the world's most valuable liquor company, founded in 1999 in Guizhou Province in China. The company specialises in the production and sales of Maotai liquor, together with the production and sale of beverage, food and packaging material, development of anti-counterfeiting technology, and research and development of relevant IT products.
Moutai’s market capitalisation reached $71.5bn on the Shanghai exchange in April this year, and it has overtaken Johnnie Walker-brand owner Diageo Plc., to become the world’s most valuable liquor-company.
The company has over 2,000 exclusive agencies, with a marketing network covering tens of countries and regions in the world.
Moutai’s market capitalisation reached $71.5bn on the Shanghai exchange in April this year, and it has overtaken Johnnie Walker-brand owner Diageo Plc., to become the world’s most valuable liquor-company.
The company has over 2,000 exclusive agencies, with a marketing network covering tens of countries and regions in the world.
Company website
Marketing Assistant
DNC
July 2016
to November 2016
Part-time
Sydney
Australia - New South Wales
- Conduct daily copywriting, article marketing and online PR
- Participated in organising a 2016 Consulting Forum(Sydney), took charge of communicating with our guest from Bain & Company and McKinsey & Company.
Company Description
DNC Consulting Group, a non-accredited training and consulting provider, specialising in accounting and finance training, career planning, recruitments services, job seeker coaching, internships and networking platforms services, it serves graduate students and wins comprehensive market recognitions.
Company website
General Manager Assistant
Guizhou Industrial Investment (group) co., Ltd
November 2014
to January 2015
Internship
Guiyang
China
- Meeting arrangement
Schedule management - Drafting and preparing documentation
Company website
Committee member
Guiyang No.6 High School
March 2012
to August 2012
Volunteer Work
Guiyang
China
- Worked as an initiator, organiser and volunteer to initiate an extensive activity: Dreaming Back to No.6 High School – High School Graduates Visiting Alma Mater Activities
- Organized more than 800 alumni from the class of 1986 to the class 2011 and invited more than 30 former faculties together to participate in the activity. The event received significant media attention.
Teacher
Hope Primary School
July 2011
to August 2011
Volunteer Work
- Delivered 140 minutes English class and 140 minutes Mathematics class a day during the week day.