Ly Truong
Podcast strategist at BBC World Service
Podcast Strategist
Senior Digital Journalist
BBC's Inclusion and Diversity (Embrace) S.E Asia Lead
BBC WS Sustainability Steering Group
London (W1A 1AA) United Kingdom
Professional Status
Employed
Open to opportunities
About Me
I seek to add value and am committed to everything I do, whether that's a corporate strategy or the tiniest job in the garden
Podcast Strategist
BBC
Since January 2020
Full-time
London
United Kingdom
- Set up the first framework for BBC WS Languages podcast efforts
- Create a comprehensive podcast strategy proposal
- Create and provide a podcast playbook and guidelines Exec-produce an award-winning investigative podcast for BBC Indonesia
- Training, coaching, community building
Digital Strategy Advisor
BBC Media Action
October 2022
- Appraised and advised on BBC Media Action’s 5-year digital strategy as part of a Hot Shoes placement
YouTube Strategist - Asia Hub
BBC World Service
June 2018
to January 2021
London
United Kingdom
- Created and delivered a YouTube strategy for six leading Asian language channels. Secured impressive growth in both reach and impact
- Training, coaching, community building
- Commissioned and exec-produced high-quality explainer series and documentary films
- YouTube certified for Audience Growth and Channel Management
Producer/Director
BBC World TV
September 2019
to March 2020
- Presented, produced and co-directed Ghosts of the Vietnam War, a documentary film for TV and digital
- https://www.youtube.com/watch?v=zixaHx0yPH8
- https://www.bbc.co.uk/news/extra/lhrjrs9z9a/vietnam-1968
Video Editor - TV Unit
BBC World Service
May 2017
to June 2018
- Quality-checked TV packages for broadcasting
- Edited TV documentaries and special projects
Presenter and Narrator
BBC
Since 2012
- Profesionally trained TV presenter
- Training BBC World Service's digital video and social media presenters
- Present and narrate documentary films
South-East Asia Lead - BBC Embrace
BBC World Service
Since April 2022
- South-East Asia Lead of BBC Embrace - an internal group for inclusion and diversity
- Help accelerate South East Asian journalists' careers at the BBC
- Support and provide a safe space for anyone going through a challenging time
BBC WS Sustainability Steering Group
BBC World Service
Since January 2022
- Implement BBC's Net 0 commitment
- Writing a guideline on greener podcast production following Albert's standard
Skills
Strategy Delivery
- Design and deliver multi-level strategies
- Strategic planning
- Phased implementation plan
Social Media
- Social media strategy
- Certified YouTube Channel manager and Audience Growth
- Expert in data analysis
Video Production
- Visual storytelling, filming and editing for TV and digital
- Produce for TV and Digital
- Single camera directing
Advanced podcasting
- Podcast strategy
- Podcast production, promotion and distribution
Project Management & Stakeholders Management
- Agile Methodology
- BBC PM methodology
- Multi-level stakeholders management
Training and Mentoring
- BBC Certified Mentor
- Experience in training journalists globally
- Digital strategy expert
Languages
-
English
FluentExpert
-
Vietnamese
NativeExpert
-
French
IntermediateGood
