Lukas Holschuh
Growth and Advertising Consultant for SaaS, E-commerce, CRO in UK, AU, US, German/DACH markets
Remote / London, £80/hour
Professional Status
Available soon
Available
About Me
REMOTE ONLY. Rates from £80/hour. Free consultation.
Data-driven & English/German digital marketing consultant armed with skills in advertising, analytics, conversion optimisation, and automation. I can help you evaluate and solve specific marketing problems, such as developing growth-focused advertising, user acquisition, and retention strategies, and increasing advertising ROAS with optimisation.
■ Advertising experience in UK, US, AU, German/DACH and international markets.
■ Experience designing and optimising strategy and campaigns for lead acquisition, setting up tracking, and creating custom, lookalike, and retargeting audiences.
■ Spearheaded growth marketing work helping a SaaS startup reach traction.
■ Experience optimising various parts of the advertising, user acquisition, and retention funnel with A/B testing and analytics.
★★★★★ "Lukas has been able to quickly set-up the campaigns, running tests, and optimization showing results beyond expectations. ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis. It is a great pleasure working with him, we definitely recommend Lukas to anybody looking for a Facebook ads savvy consultant."
★★★★★ "Lukas has been excellent. Provided a really detailed review of our Facebook campaigns with clear and practical suggestions on how to make and measure improvements. We will definitely be asking Lukas for further insights and highly recommend him"
★★★★★ "[Lukas] has been an extremely positive influence [...], demonstrating willingness and independent thinking to lead [ ] projects forward. I have no hesitation in recommending Lukas and would certainly re-employ him, in fact, Lukas will be working with us again [...]" (UEA, previous employer)
Data-driven & English/German digital marketing consultant armed with skills in advertising, analytics, conversion optimisation, and automation. I can help you evaluate and solve specific marketing problems, such as developing growth-focused advertising, user acquisition, and retention strategies, and increasing advertising ROAS with optimisation.
■ Advertising experience in UK, US, AU, German/DACH and international markets.
■ Experience designing and optimising strategy and campaigns for lead acquisition, setting up tracking, and creating custom, lookalike, and retargeting audiences.
■ Spearheaded growth marketing work helping a SaaS startup reach traction.
■ Experience optimising various parts of the advertising, user acquisition, and retention funnel with A/B testing and analytics.
★★★★★ "Lukas has been able to quickly set-up the campaigns, running tests, and optimization showing results beyond expectations. ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis. It is a great pleasure working with him, we definitely recommend Lukas to anybody looking for a Facebook ads savvy consultant."
★★★★★ "Lukas has been excellent. Provided a really detailed review of our Facebook campaigns with clear and practical suggestions on how to make and measure improvements. We will definitely be asking Lukas for further insights and highly recommend him"
★★★★★ "[Lukas] has been an extremely positive influence [...], demonstrating willingness and independent thinking to lead [ ] projects forward. I have no hesitation in recommending Lukas and would certainly re-employ him, in fact, Lukas will be working with us again [...]" (UEA, previous employer)
Growth Marketing Consultant
Self-employed
Since February 2018
- Helping startups and small companies achieve growth and reduce marketing costs.
- Auditing existing marketing and user funnels with the help of analytics and segmentation.
- Designing data-driven, experimental strategies to achieve growth.
- Creating lead/user acquisition funnels, landing pages, and multichannel marketing campaigns.
- Optimizing conversion rates along the marketing funnel using A/B and multivariate testing and behaviour-based targeting.
- Developing onboarding and retention strategies with behaviour-based in-app messaging, product tours, email campaigns, and retargeting.
Head of Growth Marketing
Expertise.tv
May 2019
to February 2020
London & Remote
- Spearheaded growth marketing work at a SaaS startup, helping it reach traction.
- Developed advertising, in-app, and email campaigns & strategy to acquire, onboard, and retain users. I optimised these campaigns using A/B testing, data analysis, and segmentation, resulting in a 50% reduction in CPA and a spike in inbound sales.
- Built complex cold outreach processes to generate leads using LinkedIn Sales Navigator, social media, and marketing automation tools. I oversaw a small remote team and the delivery of 50+ outreach campaigns for our customers.
- Created our marketing internship programme from scratch, including the hiring and training process. I managed remote teams of up to 5 apprentices to deliver content marketing services.
Growth Marketer
Expertise.tv
June 2018
to May 2019
London & Remote
- Boosted user acquisition and customer lifetime with innovative campaigns using cross-channel and behaviour-based targeting.
- Designed and optimised Facebook ad campaigns with A/B testing, data analysis, and segmentation.
- Remodelled the onboarding process with product tours, in-app campaigns, and videos, increasing trial to paid-plan conversion rates.
- Devised automated email campaigns to vastly increase inbound leads, integrating Intercom and Hubspot via Zapier.
- Delivered email campaigns to 20k subscribers that amplified call bookings.
Account Manager
Expertise.tv
June 2018
to May 2019
London & Remote
- Joined a new sales team as the second account manager at an early-stage SaaS startup.
- Converted 50+ international customers in the first 6 months and secured our first B2B contract.
- Managed a busy schedule of outbound and inbound call bookings, video call demos, and onboarding and retention calls.
Freelance Digital Marketer
Freelance
August 2017
to June 2018
- Ran organic and paid social media campaigns, managed accounts & designed images, videos, and landing pages.
- Built Facebook bots, automated Mailchimp campaigns, set up Zapier integrations.
BSc in Psychology | 1st (Honours)
University of East Anglia (UEA), Norwich (United Kingdom)
September 2013
to July 2017
▸ Grade: First Class Honours
▸ 7000-word independent research project
▸ Teaches thorough scientific skills in statistical analysis, experimental and qualitative research.
Learn more
▸ 7000-word independent research project
▸ Teaches thorough scientific skills in statistical analysis, experimental and qualitative research.
- Google Ads Certified
- Social Media Marketing / Performance Marketing / Campaign Management & Retargeting (Facebook, Instagram, LinkedIn)
- A/B Testing & Conversion Rate Optimisation
- Tracking and Analytics (Ads Reporting, Mixpanel, Google Analytics)
- User Segmentation (Mixpanel, Intercom)
- Marketing Automation (Zapier, Intercom, Hubspot, Phantombuster)
- Designing Onboarding & Retention Flows
- In-App & Email Marketing (Intercom, Mailchimp, Lemlist)
- Copywriting for Ads, Emails, Blog Posts
- Graphic, Video, Landing Page Design
- Programming Facebook Bots
- LinkedIn Sales Navigator Outreach
- Conducting statistical analyses using SPSS
- Conducting experimental and qualitative research
- Writing research papers in APA style
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English
Expert
-
German
Expert
-
French (intermediate)
Intermediate
- Lived in 6 countries
- Marketing Software (Canva, Facebook Business, Mailchimp, Lemlist, Zapier, Phantombuster, Promorepublic, Contentstudio, Socialbee, Landingi, Mixpanel, Google Analytics)
- Customer Relationship Management Systems (Intercom, Hubspot, Cloze, NimbleCRM, Agile CRM)
- Office applications (G Suite (Gmail, Google Drive, Sheets, etc.), Microsoft Office Suite (Excel, Word, Outlook, PowerPoint), Prezi, Evernote, Trello, Slack)
- Multimedia editing (Lumen5, Audacity, Ulead Video Studio, Pinnacle, iMovie, Kdenlive, Powtoon)
-
UEA Skills Award: Gold (for outstanding academic and extracurricular achievements)
Awarded for outstanding academic and extracurricular achievements to honour skills in the following categories: communication, teamwork & leadership, self management & professionalism, problem solving, digital literacy and IT, applied numeracy & technical proficiency, career management, career management, commercial awareness, innovation & enterprise, citizen & stewardship.
The UEA Award is a certificate from the University, recognising the range of activities, both academic and extra-curricular, undertaken during a student’s time at UEA. The UEA Award helps structure activities so students can demonstrate a set of key attributes, equipping them for graduate employment and life after UEA. The award has three levels: Bronze, Silver and Gold, to cater for differing levels of time commitment, with a minimum number of hours required for each category of activity. More information is available from www.uea.ac.uk/award. -
3 publications in undergraduate research journals
- Holschuh, L. (2015). On Obedience as Identity: Milgram and the Banality of Evil. Student Pulse, 7(11).
- Holschuh, L. (2014). What Determines the Success of First Dates? Psycho-Social Factors that Impact Mate Choice in Pre-Mating Encounters. Student Pulse, 6(12).
- Holschuh, L. (2014). On Violence as a Social Construct: An Experimental Design. Undergraduate Research Journal for the Human Sciences, 13(1).
- Holschuh, L. (2015). On Obedience as Identity: Milgram and the Banality of Evil. Student Pulse, 7(11).
