REMOTE ONLY. Rates from £80/hour. Free consultation.
Data-driven & English/German digital marketing consultant armed with skills in advertising, analytics, conversion optimisation, and automation. I can help you evaluate and solve specific marketing problems, such as developing growth-focused advertising, user acquisition, and retention strategies, and increasing advertising ROAS with optimisation.
■ Advertising experience in UK, US, AU, German/DACH and international markets. ■ Experience designing and optimising strategy and campaigns for lead acquisition, setting up tracking, and creating custom, lookalike, and retargeting audiences. ■ Spearheaded growth marketing work helping a SaaS startup reach traction. ■ Experience optimising various parts of the advertising, user acquisition, and retention funnel with A/B testing and analytics.
★★★★★ "Lukas has been able to quickly set-up the campaigns, running tests, and optimization showing results beyond expectations. ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis. It is a great pleasure working with him, we definitely recommend Lukas to anybody looking for a Facebook ads savvy consultant."
★★★★★ "Lukas has been excellent. Provided a really detailed review of our Facebook campaigns with clear and practical suggestions on how to make and measure improvements. We will definitely be asking Lukas for further insights and highly recommend him"
★★★★★ "[Lukas] has been an extremely positive influence [...], demonstrating willingness and independent thinking to lead [ ] projects forward. I have no hesitation in recommending Lukas and would certainly re-employ him, in fact, Lukas will be working with us again [...]" (UEA, previous employer)
Context: As part of my third-year project, I independently designed and implemented qualitative research on international students' experience of dating in the UK.
Action:
I liaised with my supervisor keeping him informed while conducting the research
I obtained ethical approval from the university's ethics committee
I recruited five participants using snowball sampling
I conducted in-depth interviews with five participants lasting between 15 minutes and one hour, demonstrating excellent communication skills and much empathy and sensitivity for their concerns
I transcribed these interviews and analysed them using Grounded Theory
I used theoretical coding, memoing, and mindmaps as part of my analysis
I developed a model of acculturation for international students
I wrote up a 7000-word research report
Result:
My report was graded with a First and received excellent feedback.
My project was novel in researching this particular area and its findings contribute to better understand the experiences of international students.
My research can help in counselling, student organisations or university services.
Learning:
improved my independent research skills
improved communication skills
improved interviewing techniques
demonstrated attention to detail, critical thinking
demonstrated skills in academic writing
strengthened my cultural awareness and experience in working with international students
Worked in a team to independently design and produce two promotional videos for international students. The videos detail the arrivals process for new international students at the university and promote student life.
We attended a training with BBC Voices Norwich to learn the basics of video production.
We used professional video equipment to record views of the campus and conduct interviews with students.
We also wrote detailed scripts, used video editing software to cut and edit scenes, and made voiceovers.
The reception was very positive and the videos are now published on the university's website for new international students to see.
Context: Independently designed and conducted a qualitative anthropological research project on the role of ethnic identity in Asian student culture.
Action:
I identified a worthy research topic: The role of ethnic identity in Asian Student Culture
I presented my research proposal.
I conducted a field study by attending one of the events of the society.
I conducted interviews with attendees which I transcribed and analysed using Grounded Theory.
Results:
The report and my presentation were graded with a First.
My research findings were novel to the field in revealing societal issues of ethnic segregation and injustice that underly ethnic identity. (publication pending)
Learning:
Developed skills in qualitative analysis (Grounded Theory), participant observation, interviewing techniques, academic writing
Demonstrated excellent communication skills
Developed cultural awareness and experience in working with ethnic minorities
German: "Situation der Israelischen Sperranlage in und um Jerusalem", Celtis-Gymnasium Schweinfurt.
Lukas Holschuh untersucht in seiner Seminararbeit die Auswirkungen und Folgen der Israelischen Sperranlage auf politischer und sozialer Ebene. Seine Arbeit ist ein Appell zum Frieden an zwei Nationen, die sich gegenseitig einmauern, an eine gescheiterte Politik der Terrorbekämpfung, die den Konflikt zwischen den beiden Völkern nur noch mehr anheizt, und an die Politiker und Staaten dieser Welt, die tatenlos zusehen, wie Israel ein ganzes Volk terrorisiert.
