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Lukas Holschuh

Growth and Advertising Consultant for SaaS, E-commerce, CRO in UK, AU, US, German/DACH markets

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Remote / London, £80/hour
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Professional Status
Available soon
Available
About Me
REMOTE ONLY. Rates from £80/hour. Free consultation.

Data-driven & English/German digital marketing consultant armed with skills in advertising, analytics, conversion optimisation, and automation. I can help you evaluate and solve specific marketing problems, such as developing growth-focused advertising, user acquisition, and retention strategies, and increasing advertising ROAS with optimisation.

■ Advertising experience in UK, US, AU, German/DACH and international markets.
■ Experience designing and optimising strategy and campaigns for lead acquisition, setting up tracking, and creating custom, lookalike, and retargeting audiences.
■ Spearheaded growth marketing work helping a SaaS startup reach traction.
■ Experience optimising various parts of the advertising, user acquisition, and retention funnel with A/B testing and analytics.

★★★★★ "Lukas has been able to quickly set-up the campaigns, running tests, and optimization showing results beyond expectations. ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis. It is a great pleasure working with him, we definitely recommend Lukas to anybody looking for a Facebook ads savvy consultant."

★★★★★ "Lukas has been excellent. Provided a really detailed review of our Facebook campaigns with clear and practical suggestions on how to make and measure improvements. We will definitely be asking Lukas for further insights and highly recommend him"

★★★★★ "[Lukas] has been an extremely positive influence [...], demonstrating willingness and independent thinking to lead [ ] projects forward. I have no hesitation in recommending Lukas and would certainly re-employ him, in fact, Lukas will be working with us again [...]" (UEA, previous employer)
Resume created on DoYouBuzz
Experiences

Growth Marketing Consultant

Self-employed
Since February 2018
  • Helping startups and small companies achieve growth and reduce marketing costs.
  • Auditing existing marketing and user funnels with the help of analytics and segmentation.
  • Designing data-driven, experimental strategies to achieve growth.
  • Creating lead/user acquisition funnels, landing pages, and multichannel marketing campaigns.
  • Optimizing conversion rates along the marketing funnel using A/B and multivariate testing and behaviour-based targeting.
  • Developing onboarding and retention strategies with behaviour-based in-app messaging, product tours, email campaigns, and retargeting.
  • Spearheaded growth marketing work at a SaaS startup, helping it reach traction.
  • Developed advertising, in-app, and email campaigns & strategy to acquire, onboard, and retain users. I optimised these campaigns using A/B testing, data analysis, and segmentation, resulting in a 50% reduction in CPA and a spike in inbound sales.
  • Built complex cold outreach processes to generate leads using LinkedIn Sales Navigator, social media, and marketing automation tools. I oversaw a small remote team and the delivery of 50+ outreach campaigns for our customers.
  • Created our marketing internship programme from scratch, including the hiring and training process. I managed remote teams of up to 5 apprentices to deliver content marketing services.
  • Boosted user acquisition and customer lifetime with innovative campaigns using cross-channel and behaviour-based targeting.
  • Designed and optimised Facebook ad campaigns with A/B testing, data analysis, and segmentation.
  • Remodelled the onboarding process with product tours, in-app campaigns, and videos, increasing trial to paid-plan conversion rates.
  • Devised automated email campaigns to vastly increase inbound leads, integrating Intercom and Hubspot via Zapier.
  • Delivered email campaigns to 20k subscribers that amplified call bookings.
  • Joined a new sales team as the second account manager at an early-stage SaaS startup.
  • Converted 50+ international customers in the first 6 months and secured our first B2B contract.
  • Managed a busy schedule of outbound and inbound call bookings, video call demos, and onboarding and retention calls.

Freelance Digital Marketer

Freelance
August 2017 to June 2018
  • Ran organic and paid social media campaigns, managed accounts & designed images, videos, and landing pages.
  • Built Facebook bots, automated Mailchimp campaigns, set up Zapier integrations.
  • Promoted the university to prospective students at 50+ events, higher education fairs, school visits, and call campaigns.
Detailed Description
  • Generated leads, advised and promoted the university to 1000s of prospective students and their parents at 50+ university events and higher education fairs.
  • Qualified leads at a call campaign with the highest conversion rate out of all 35 student callers.
  • Lead workshops for international students while overseeing a small team of volunteers.
  • Worked with school children at a local high school to encourage them to decide for higher education.
  • Lead a program of 40 workshops for international students while overseeing a team of volunteers.
Detailed Description
  • Implemented 40 interactive support sessions for international students to improve their communication and networking skills attended by a total of 300+ students.
  • Maintained a mailing list, raising subscribers from 30 to over 100.
  • Coordinated a team of 15 volunteers.
  • Advertised events on social media.
  • Created surveys and implemented improvements satisfying 95% of participants.
  • Improved my skills in cultural awareness, communication, customer service, leadership, and marketing.
  • Worked as senior staff in the management team of a summer centre for English language courses
  • Managed welfare and accommodation of 250 students, excelled at creating rapport and building working relationships
  • Line managed a team of 17 staff members
  • Worked extensively with Excel, Word, and a CRM system called CLASS
  • Improved my skills in leadership, cultural awareness, customer service, management
Detailed Description
  • Held welcome talks for large groups of students and improved my presentation skills
  • Handled medical emergencies as a residential first aider
  • Administered disciplinary procedures
  • Provided excellent customer service at a variety of performing arts events
Detailed Description
  • Provided excellent customer service to 1000s​ of guests from a wide range of socio-economic backgrounds at 100s of high-profile cultural events
  • Improved my customer service, teamwork, and communication skills
  • Reported market research suggestions to better engage the German student market
  • Maintained social media profiles with engaging content
  • Promoted the university to prospective students and liaising with present and past students via social media
  • Conducted tours of the University for prospective students
  • Improved my marketing, communication and presentation skills
  • Welcomed international students from over 100 countries
  • Gave campus tours to large groups (up to 50 people)
  • Produced promotional multimedia content
  • Improved my customer service, cultural awareness, video production, and presentation skills
Detailed Description
  • Supervised and mentored groups of international students
  • Improved my customer service, mentoring, cultural awareness, video production, and presentation skills
  • Customer Service:- Welcoming international students from over 100 countries
  • Mentoring Skills and Cultural Awareness:- Supervision and mentorship of a group of 5 international students
  • Presentation Skills:- Giving campus tours to large groups (up to 50 people)
  • Video Production:- Producing promotional multimedia content
  • Campus tours
  • Welcoming new students
  • Event staff
  • Organising and promoting social events
  • Publicising events using social media
  • Maintaining links with current and prospective members, and recruiting new ones
  • Presenting advice sessions
  • Providing academic support to undergraduate students
  • Worked for 6 months at international youth assemblies in 3 countries with 3,000-45,000 participants
  • House Manager and Residential First Aider handling medical emergencies
  • Coordinator of a security/night watch team looking after 3000+ young residential visitors
  • Team Leader of 10 to 50 international volunteers
  • Coordinated 8 workshops attended by 400+ visitors
  • Coordinated food distribution to 3000+ visitors
  • Front desk receptionist in a busy environment handling queries of 1000+ international customers in 4 languages
  • Mentored groups of 10-15 young international visitors and coordinating group activities
  • Liaised with 100s of volunteers from 6 continents
Detailed Description
Company Description
Taizé is a Christian ecumenical Community in Bourgonge, France. It is conducting international meetings every week with young people from all over the world.
"Today, the Taizé Community is made up of over a hundred brothers, Catholics and from various Protestant backgrounds, coming from around thirty nations. By its very existence, the community is a 'parable of community' that wants its life to be a sign of reconciliation between divided Christians and between separated peoples."
  • Liaising with international guests and other volunteers of all ages from a range of socio-economic and ethnic backgrounds
  • Maintenance work and administrative tasks
  • Customer service
Detailed Description
Company Description
Hostel in the south of Gran Canaria, Canary Islands

Volunteering Service

Othona Community
May 2012
Volunteer Work
Bradwell on Sea, Essex, England
United Kingdom
  • helping to welcome people of all ages and all walks of life
  • cleaning, gardening and cooking
Detailed Description
Company Description
Othona is an open and inclusive Community rooted in the Christian tradition and drawing on a wealth of other inspirations. We welcome people of all ages, abilities, backgrounds and beliefs to our two centres on the quiet coasts of Essex and Dorset. Through sharing in a daily rhythm of work, learning, worship and play, we seek personal renewal and glimpses of the sacred. In community we explore the relationship between faith and life and encourage one another in caring for the world and its people.
Company website
http://www.othona-bradwell.org.uk/
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Resume created on DoYouBuzz