Product Manager Assistant e-commerce @ Figaro

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Experiences

Implementation of referencing policy SEO, SEM, ...
Analysis and optimization of the customer experience
Coordination with the BU of the Group and managing relationships with different providers
Establishment of multichannel marketing operations
In charge of online communication: creation, configuration and sending email campaigns and newsletters)
Monitoring of audience statistics and sales: analysis, interpretation and implementation of corrective actions to improve website performance
Marketing Studies and Benchmark
Follow-up reporting, KPI
Administration and management of the back office website

Lucile Socheleau