Lucile Socheleau
Bsc International Business
Adaptation
Rigor
Sociability
Autonomy
Team Building
32 years old
Driving License
Annecy (74000) France
Professional Status
Employed
Just looking around
Courses of marketing, management, communication, finance, export innovation workshop, data processing, economy, English and Spanish...
Courses concerning marketing and management especially.
A large choice of courses with management, marketing, finance, accounting, economy, data processing, English and Spanish...
Digital Manager
Bayer CH
Since April 2019
- In charge of digital campaigns in collaboration with media agency: monitoring, analyzing optimizing Adwords and VOL campaigns, and respect of planning, budget and KPI’s
- Implementation of regular reports for SEO, SEA, VOL for all marketing strategies, with the help of our media agencies
- Implement optimizations on our websites, manage "bugs" or other "site-centric" areas of improvement with the coordination of IT teams
- Collect the needs of Brand Managers, assess the technical feasibility of projects, develop schedules and budgets
Digital Project Manager
Prussik Webmarketing
June 2018
to March 2019
- Customer portfolio management:
- Audit: identification of needs and define priority objectives (ex: prospect recruitment, customer loyalty, notoriety development, turnover…)
- Audit: identification of needs and define priority objectives (ex: prospect recruitment, customer loyalty, notoriety development, turnover…)
- Development of a digital strategy with a ROIste perspective
- Development of a digital strategy with a ROIste perspective
- Indexing: implementation and management (creation and optimizations) of SEO, and SEA, Displays and remarketing campaigns
- Indexing: implementation and management (creation and optimizations) of SEO, and SEA, Displays and remarketing campaigns
- -Social: selection of relevant social networks (Facebook, LinkedIn, Twitter, Instagram, Youtube). Campaigns creation and management.
- -Content strategy: definition of an editorial line, Community Management, editorial calendar, content production…
- Configuration of tracking tools
- Configuration of tracking tools
- Monthly reports on the actions implemented, the KPIs set, objectives achievement ,respect of budget ...
- Monthly reports on the actions implemented, the KPIs set, objectives achievement ,respect of budget ...
Digital Products Manager
Groupe Publicis
December 2016
to May 2018
- Programming, monitoring and analysis of Facebook advertising campaigns: bidding and budget tracking, scope verification
- Community Management : according to the news (customers: Peugeot, Darty, Suzuki, Mitsubishi, Ixina)
- Creation of Facebook ads via Photoshop
- Programming, management and analysis of email and SMS campaigns
- Videos: partnership to broadcast geolocated pre-roll video advertising on a network of 200 premium internet sites
- Customer relationship
- Support to the commercial network
- Management: supervision of two trainees
Digital Products Manager
Regicom (Spir Communication)
November 2015
to November 2016
France
- Programming, monitoring and analysis of Facebook advertising campaigns: bidding and budget tracking, scope verification
- Community Management : according to the news (customers: Peugeot, Darty, Suzuki, Mitsubishi, Ixina)
- Creation of Facebook ads via Photoshop
- Programming, management and analysis of email and SMS campaigns
- Videos: partnership to broadcast geolocated pre-roll video advertising on a network of 200 premium internet sites
- Customer relationship
- Support to the commercial network
- Management: supervision of two trainees
Product Manager Assistant e-commerce
Figaro
September 2014
to September 2015
Full-time
Paris
France
- Implementation of referencing policy SEO, SEM, ...
- Analysis and optimization of the customer experience
- Coordination with the BU of the Group and managing relationships with different providers
- Establishment of multichannel marketing operations
- In charge of online communication: creation, configuration and sending email campaigns and newsletters)
- Monitoring of audience statistics and sales: analysis, interpretation and implementation of corrective actions to improve website performance
- Marketing Studies and Benchmark
- Follow-up reporting, KPI
- Administration and management of the back office website
Project Manager Assistant e-commerce
Traditional Market
June 2013
to November 2013
Internship
Liverpool
United Kingdom
- Marketing: advertising and promotion in the media (radio, newspapers).
- Prospecting: Find new cities and countries to organize traditional markets.
- Administration and communication with the town councils.
OTC Accounts receivable Specialist
Xerox Company
June 2012
to August 2012
Internship
Dublin
Ireland
- Assisted with customer service requirements in relation to billing and control corrections by phone or email.
- Ensured that all billing system is complete and accurate for concessionaires through Europe market.
- Performed activities through SAP package and in company software package, related to contract status, meter readings maintenance.
- Certification Lean Six Sigma Yellow Belt
Product Manager Assistant e-commerce
Direct Café
June 2011
to August 2011
Internship
Angers
France
- Administration and management of the back office website
- Development of supply
- Management and sending of parcels
- Creation of a capsule compatible with Nespresso brand
- -In charge of online communication: creation, configuration and sending email campaigns and newsletters)
- Customer services
Creative member of the Association RBSailing
Neoma Business School
2010
to 2011
Student Project
Rouen
France
- Find a company which would be willing to share one weekend with the children they take care
- Negotiate the date, number of childrens, number of supervisors, the place, and security questions...
- Find a place for one weekend, and the transportation
- Find and negotiate with companies for sponsorship
- Marketing Strategy
- Marketing Communications
- Social Media Marketing
- Communication
- Communication externe
- Event Management
- French - mother tongue
- English- Fluent. Résults IELTS 6 and TOEIC 865. Linguistic stays.
- Spanish- Intermediate. Level CECR B2
- Mastering of Windows Pack Office (Word, Excel, Power Point)
- Photoshop, Illustrator, Indesign
- I like to discover new cultures and lifestyles... I like to move and to go to one place to another
- I used to travel in Asia: China, Thailand, Vietnam, Malaysia, Indonesia
- I used as well to travel to the United States, Australia, England, Ireland and in some countries in Europe
- Horse Riding
- Synchronized swimming
- Fitness
- Theater
- Art galleries