Lucile Ferraton
Digital Marketing Specialist
Driving License
Pakuranga (2010) New Zealand
Employed
Unavailable
Growth hacker. Everlearner. Customer Centric. Conversion rate optimisation & user experince expert. Fitness addict.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Product Manager & Marketing Master’s degree
ISEG Lyon (Institut Supérieur Européen de Gestion) - France
September 2006
to June 2008
This ISEG Master's Degree has been assessed by New Zealand Government at Level 9.
Marketing and International Trade Bachelor’s degree
ISEG Lyon (Institut Supérieur Européen de Gestion) - France
September 2003
to June 2006
The ISEG Title of Executive Bachelor has been assessed by New Zealand Government at Level 7.
This examination is the French equivalent of the British A – levels / US High School graduation.
Photoshop beyond the basics certificate awarded on 21 November 2013.
Introduction to HTML5 & CSS3 certificate of achievement completed on 4 November 2013.
Certificate of completion skills for life workplace first aid successfully completed on 13 February 2014.
Test Of English For International Communication
ISEG (Institut Superieur Europeen de Gestion) - France
April 2005
Test Of English For International Communication (TOEIC): 905/990
