Lucile Ferraton
Digital Marketing Specialist
Driving License
Pakuranga (2010) New Zealand
Employed
Unavailable
Growth hacker. Everlearner. Customer Centric. Conversion rate optimisation & user experince expert. Fitness addict.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
- Microsoft Suite
- Adobe Photoshop CS6, Adobe Photoshop Elements 7&8
- Visual Studio, Dreamweaver, Komodo Edit 8
- CMS tools : Joomla, WordPress, Open Cart, Zen Cart, SPIP, LifeRay, Sharepoint, Commerce Vision, Kentico
- Advanced knowledge in developping digital campaigns, landing pages, forms in different CMS
- Experience and good understanding of HTML &CSS (Introduction to HTML5 & CSS3 certificate) and CMS tools
- Advanced knowledge on website development & maintenance
- Advanced knowledge with A/B testing, converson rate optimisation (Optimizely Platform Certificate & Catchi CRO Pros Event - https://www.youtube.com/watch?v=kXWX1ncJLTw&feature=youtu.be)
- Advanced knowledge of administrating email marketing for campaigns, newsletters (Mailchimp)
- Experience using Photoshop (Photoshop Beyond The Basic Certificate)
- Advanced knowledge of Web Analytics implementation and reporting especially Google Analytics and Google Tag Manager
- Excellent knowledge and understanding of SEO
- Knowledge in social media (LinkedIn, Facebook, YouTube, Twitter, Blog)
- Advanced knowledge in coordinating web projects, online content
- French: Native speaker
- English : Professional knowledge
- Spanish : Professional knowledge
