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Lucile Ferraton

Digital Marketing Specialist

Driving License
Pakuranga (2010) New Zealand
Employed Unavailable
Growth hacker. Everlearner. Customer Centric. Conversion rate optimisation & user experince expert. Fitness addict.

Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.

Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.

Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.

Experienced in building and growing multichannel sales experiences & online services.

My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.

As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Resume created on DoYouBuzz
  • Redesigned WAAM Website (Joomla).
  • Updated & administrated WAAM Website copy content.
  • Wrote copy content for newsletters and distributed to customers' database.
  • Handled the Search Engine Optimization for clients' websites (trend analysis, optimized copy and landing pages, researched and analysed competitors advertising links, directory submissions and revisions).
  • Set up, monitor and daily update of clients' social media
  • Tools used : Joomla, WordPress, Google Analytics, Google Search Console, Mailchimp
Company Description
We're All About Marketing - WAAM is a full-service marketing agency, located in the beautiful city of Sydney. Since year 2000, when WAAM was founded, WAAM has proudly grown into one of the largest independent marketing services providers in the Australasian region. With presence in Australia, Latin America, Europe and UAE WAAM is able to support our clients with customised marketing services around the globe.
Company website