Lucile Ferraton
Digital Marketing Specialist
Driving License
Pakuranga (2010) New Zealand
Employed
Unavailable
Growth hacker. Everlearner. Customer Centric. Conversion rate optimisation & user experince expert. Fitness addict.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Product Owner - UX Lead & Conversion Rate Optimisation Specialist
OfficeMax
August 2015
to June 2016
Full-time
Highbrook
New Zealand
- Worked with the development team, product admin and stakeholders to follow a user-centered design approach to design the new OfficeMax website.
- Executed sitemaps, wireframes, prototypes and documentation that clearly articulates site/application structure and organization.
- Contributed to requirements and design documents.
- Ran usability tests, conduct interviews and site visits, organize surveys, and perform other usability assessments when appropriate.
- Conducted user research, identify pain points, develop user profiles and create task lists.
- Helped the wider team interpret and understand user feedback, and provide input for design decisions based on that feedback.
- Optimised current OrderMax e-commerce website through on going A/B testing and multi-variant testing to ensure that voice of the customer insights are captured and incoporated into the design.
- Developed and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of Optimizely, web analytics, and UX enhancement.
- Developed hypotheses, testing roadmaps and reports for A/B and Multivariate tests.
- Worked to improve and progress the optimization processes, tools, and strategies to increase efficiency.
- Tools used : Google Analytics, Google AdWords, Google Search Console, Optimizely, Invision, Optimal Cart Sort, Optimal Tree Jack, Baynote VUE, Crazy Egg, Commerce Vision CMS Platform, Adobe Photoshop
Company Description
OfficeMax is your one-stop-shop for office supplies, solutions and services as well as workplace products and furniture.
Company website
