Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Assisted with the creation and management of the digital channel to support Genesis Energy 's strategic and tactical goals.
Co-ordinated with IT developers and advertising agencies to implement the online elements of projects and campaigns.
Analysed web traffic and provide reports to ensure digital channels are maximised.
Optimised website performance through on going SEO.
Reviewed continuously and actively managed websites and other online assets.
Optimised website and landing pages performance through on going A/B testing and multi-variant testing.
Managed the redesign of Genesis Energy and Energy Onlines websites ( wireframes, structure, content as well as user experience using the CMS LifeRay).
Tools used : LifeRay CMS, Google Analytics, Google Search Console, Hotjar, Optimizely, Crazy Egg, Adobe Photoshop
Company Description
New Zealand's largest electricity and gas retailer, Genesis Energy Ltd is supplying energy through our two retail brands – Genesis and Energy Online – to more than 650,000 customer connections across New Zealand. Genesis is focused on attracting and keeping valuable residential, commercial and industrial customers throughout the country. The convergence of digital applications, low-cost solar and the development of battery storage is gaining pace and is leading to greater choice, convenience and control for our customers. Genesis is rethinking, refreshing and reimagining how we use energy in everyday life.
