Lucile Ferraton
Digital Marketing Specialist
Driving License
Pakuranga (2010) New Zealand
Employed
Unavailable
Growth hacker. Everlearner. Customer Centric. Conversion rate optimisation & user experince expert. Fitness addict.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Digital Data & Optimisation Lead in Scaled Agile Environment
Genesis
Since July 2017
Ellerslie
New Zealand
- Mine, trend and report on any strategic insights and actionable recommendations based on customer data
- Search strategy / recommendation founded on business goals
- Focus on improving digital performance, including conversion and self serve optimization
- Refine, measure and report digital sales and servicing metrics that will support decisions
- Perform A/B testing of content changes across digital service channels
- Run insights driven analysis and reporting with Google Analytics 360 (Google AdWords, Google Tag Manager, Optimize 360, Google Data Studio)
- Implement tag solutions across digital channels
- Drive business insights and recommendations based on data driven analysis/ segmentation analysis that drives business decisions
- Content changes/ updates via CMS Kentico
- Tools in use : Google Analytics 360, Google Tag Manager, Google Optimise 360, Google Data Studio, Hotjar, PowerBI, Encore Flashtaking, LifeRay CMS Platform, Kentico CMS Platform, Google Search Console, Adobe Photoshop, Visual Studio, Visio
Company Description
New Zealand's largest electricity and gas retailer, Genesis Energy Ltd is supplying energy through our two retail brands – Genesis and Energy Online – to more than 650,000 customer connections across New Zealand. Genesis is focused on attracting and keeping valuable residential, commercial and industrial customers throughout the country.
The convergence of digital applications, low-cost solar and the development of battery storage is gaining pace and is leading to greater choice, convenience and control for our customers. Genesis is rethinking, refreshing and reimagining how we use energy in everyday life.
The convergence of digital applications, low-cost solar and the development of battery storage is gaining pace and is leading to greater choice, convenience and control for our customers. Genesis is rethinking, refreshing and reimagining how we use energy in everyday life.
